Digital Media Centre

FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL CRISP TASTER

14 August, 2025

• The supermarket brings back shoppers’ “dream job”opening applications for this year’s coveted competition where one chosen winner will receive FREE crisps in exchange for feedback
• The return follows celebrity interest, including Michelle Keegan’s viral Instagram plea: “IS THIS TRUE @aldiuk because I am READY and available with lots of experience”
• Reviews will help to guide and inform Aldi bosses for 2026
• Entries are now open until 21^st August

Aldi is searching for the ultimate crisp connoisseur to claim the coveted title of its NEW Official Crisp Taster 2025. 

The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for FREE, including Aldi’s Specially Selected Lightly Sea Salted Hand Cooked Crisps, Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps, the Snackrite Delta Strips  and Snackrite Cheese Flavour Cheezios.  

All that’s required in return is a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s Buying Team on potential future flavours. 

The highly anticipated return follows huge interest from shoppers and even celebrities last year, with actress Michelle Keegan taking to her 7.5 million Instagram followers to declare: “IS THIS TRUE @aldiuk because I am READY and available with lots of experience.” 

NHS worker George Critchley (39) from Sheffield became Aldi’s first-ever Official Crisp Taster in 2024, impressing judges with an application that revealed his love for crisps ran so deep, his wedding tables were named after varieties like Wotsits and Discos. 

He said: “Being Aldi’s Crisp Taster was an utter delight – I got to sample new flavours before anyone else and directly influence what hits the shelves. It wasn’t just fun, it was a genuine opportunity to shape the future of snacks for a whole nation. If you’re a true crisp connoisseur, this is a role you don’t want to miss.” 

Julie Ashfield, Chief Commerical Officer at Aldi UK, said: “After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve. Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves.” 

To be in with a chance of landing the tasty job, all candidates need to do is send a video application to crisptaster@aldi.co.uk with the following details: 

• Full name 
• Age and location 
• Social media handles 
• A short video (no longer than one minute) explaining why they should be Aldi’s next Crisp Taster, including their favourite Aldi crisps and snacking opinions that may help them stand out. 

Entries are now open until Thursday 21^st August.

To enter now and view the full T&Cs, visit the Aldi Crisp Taster page: https://www.aldi.co.uk/official-crisp-taster

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