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FREE MAKEUP? ALDI RECRUITS PRODUCT TESTERS AS IT LAUNCHES FIRST EVER SUPERMARKET BEAUTY CLUB

• Beauty enthusiasts can apply to receive Lacura products in advance of them landing on shelves
• Winners asked to give honest reviews on social media, with feedback helping to guide and inform Aldi beauty bosses for 2024
• Entries now open until Friday 19^th May

Today Aldi launches the UK’s FIRST ever supermarket Beauty Club – starting with a nationwide search for twenty enthusiasts to trial, test and review cult Lacura beauty products before they land on shelves.

Successful applicants will be left blushingas they’ll makeupAldi’s new beauty panel, receiving eleven products from its new on-trend summer line, set to hit stores on Thursday 22^nd June. 

Including a range of pigmented makeup buys and sophisticated fragrances, panellists will be required to review colour, smell, look and feel of the products across five weeks. They will be asked to share a minimum of two static posts or videos through TikTok and Instagram using the #AldiBeautyClub hashtag.  Reviews will also guide and inform Aldi beauty bosses ahead of key decision making for 2024.

The Beauty Club launch comes as Lacura continues to grow in popularity; not only is its range a social sensation – #AldiPerfume has more than 2million TikTok views – Lacura is now the UK’s number one own label beauty brand[1].

Budding beauty fanatics that want to check out why Lacura is causing such a stir, simply need to send an email explaining why they think they should be chosen for the role, as well as outlining what their favourite Lacura product is and why.

Julie Ashfield, Managing Director of Aldi UK, said: “We’re excited to be launching the UK’s first supermarket Beauty Club for our cult Lacura brand. We’re looking for a panel of enthusiasts that are both passionate and excited about all things beauty.

“This also provides us with a fantastic opportunity to engage and hear the voice of Aldi shoppers, helping to improve and develop our ranges for next year.  Best of luck to all applicants.”

To apply for Aldi’s first-ever Beauty Club and be in with a chance of receiving the exclusive products, shoppers need to send an email to  Aldibeautyclub@clarioncomms.co.uk with the following details:  

• Full name 
• Proof of age (copy of passport or driving license)
• TikTok and Instagram handles 

• 150-word explanation as to why they should be chosen for the position
• Favourite Lacura product and why

Entries are now open until Friday 19th May. To enter now and view the full terms and conditions, visit the Aldi Beauty Club page on www.aldi.co.uk/beautyclub

-ENDS- 

[1] Kantar 52 w/e 10 Jul 22