Product News


  • Kevin plush toy returns with new friends Marcus Radishford and Ebanana Scrooge
  • Aldi pledges £10,000 from Marcus Radishford toy sales to Magic Breakfast – a charity dedicated to providing children with school breakfasts

The nation won’t be saying ‘bah humbug’ this Christmas as Aldi announces the return of its fan favourite plush toy, Kevin the Carrot and this year, he is joined by a host of new friends, including special guest Marcus Radishford.  Available online and in stores from 25th November, shoppers will need to be quick this year as once they’re gone, they’re gone!

This year’s Christmas advert is a charming take on Charles Dickens’ A Christmas Carol. The advert sees Kevin and friends whisking shoppers back to the 1800s, following the story of Christmas hating Ebanana Scrooge, who is reminded of the joys of Christmas by good guy, Kevin the Carrot. The advert, which first aired on 11th November, also stars none other than England footballer, Marcus Rashford MBE, who provides the voice for character Marcus Radishford.

Kevin’s fans can recreate their own Christmas Carol with the latest plush toys, including Kevin (£3.99), Katie (£3.99) and their Carrot Kids (£3.99 for all kids), dressed to the nines in Dickensian gear. The range also sees the release of brand-new characters, such as Marcus Radishford, Ebanana Scrooge, The Spirit of Christmas, Banana Snowman, Peas & Goodwill and the return of Tiny Tom (£3.99 each). What’s more, a donation of £15,000 will be made to Aldi’s charity partner, Teenage Cancer Trust, from the sales of selected Kevin the Carrot products.

Aldi has also announced that it will donate £10,000 generated from the sale of Marcus Radishford toys to charity Magic Breakfast, which provides healthy school breakfasts to over 200,000 children at risk of hunger in disadvantaged areas of the UK.

Julie Ashfield, Managing Director of Corporate Buying at Aldi UK, said: “As well as committing to donate 1.8 million meals to families that need support over the festive period, we are also delighted to work with Marcus Rashford and Magic Breakfast to provide breakfasts to disadvantaged school children.

“Marcus Rashford has done some incredible work to make sure that school children don’t go hungry, and we hope that this £10,000 donation to Magic Breakfast will help to ensure children don’t sit in their morning lessons too hungry to learn.”

Aldi’s Kevin Plush Toys will be available online and in-stores from the 25th November, find the full range below:

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or