Product News

GRAPE PRONUNCIATION! ALDI LAUNCHES MOST DIVERSE WINE RANGE YET WITH ‘HOW TO’ PRONUNCIATON GUIDE   

  • Over 50 new wines land in Aldi stores this Spring, starting from as little as £4.49
  • New products include everything from Austrian Zweigelt to Greek Assyrtiko
  • The supermarket has teamed up with Mistress of Wine Sam Caporn to create a handy pronunciation guide, for its lesser-known varietals

Wine Supermarket of the Year[1] Aldi has launched over 50 new wines as part of its Spring Summer wine range, which is sure to leave shoppers on cloud wine. With some familiar shopper favourites joined by an eclectic mix of grape varieties, such as a fruity Austrian Zweigelt and refreshing Greek Assyrtiko, the supermarket has teamed up with Mistress of Wine and Aldi Wine School maestro, Sam Caporn, to help shoppers brush up on their knowledge – because let’s face it, we’ve all had pour pronunciation at some point!

The handy list reveals some of the most commonly mispronounced tipples with an easy-to-follow guide on how to say them with grape ease.

 Sam Caporn says: “We’ve spent the last couple of years helping shoppers become wine buffs through covering the principles of tasting within the Aldiploma – our free wine education course – as well as continuing to showcase unusual grape varieties.

“The proper pronunciation of wine names will always be up for debate; I hope that our guide will help shed some light on how lesser-known, but amazing new wines in the range are pronounced, so shoppers can call out their favourites with ease!”

Sam Caporn’s Pronunciations

Specially Selected Chilean Chardonnay (£6.49, 75cl)“shar-don-ay”

 The Chardonnay has a pale-yellow colour with glints of green and is clean and bright. On the palate the wine is very fresh, fruity, and intense.

Blütengarten German Riesling (£4.49, 75cl)“reece-ling”

Subtle aromas of honeysuckle, apples, lemon and lime with a tangy lemon sherbet acidity on the palate.

 Specially Selected Rioja Rosado (£6.99, 75cl) – “ree-o-ker”

Delicate pink colour with crunchy red berry fruit notes of redcurrant, pomegranate and raspberry, this dry and refreshing tipple gives an elegant citrus finish.

Specially Selected Austrian Grüner Veltliner (£6.99, 75cl)“groo-ner velt-leaner”

Boasting delicate aromas of lemon peel and ripe Conference pear with a hint of quince, this tipple is  zippy and fresh with crisp acidity and a tangy, herbal finish.

 Specially Selected Austrian Zweigelt (£6.99, 75cl) – “zveye-gelt”

A youthful, ruby red tipple with aromas of purple plums that pair perfectly with notes of ripe black cherries.  With gentle, pleasing tannins, this wine is soft and easy to drink.

Pierre Jaurant Saint Chinian (£5.99, 75cl) – “san-shin-e-an”

An intense, rich colour with brooding black fruits on the nose. The palate gives blackberry and black cherry notes with hints of chocolate for the ultimate full-bodied red.  

 Specially Selected Coteaux de Béziers Rosé (£5.99, 75cl)“cot-oh de bez-e-air”

A pretty pale pink tipple that boasts notes of redcurrants, raspberry pips and herbs that pair perfectly with a fresh lemon acidity for a gentle strawberry finish.

Athlon Greek Agiorgitiko (£7.49, 75cl)‘adge-e-or-jet-iko’

A pale colour with notes of herbs, red cherry and pepper nose along with a suggestion of pencil shavings, spice and raspberry for a structured finish.

Filos Estate Greek Assyrtiko (£6.99, 75cl) ‘ass-er-tik-oh’

Attractive notes of nectarine, pear and yellow plums complement flavours of fennel and bitter almonds for a well-balanced and textured finish.

Those looking to expand their wine expertise this Spring Summer should head to Aldi’s Wine School – a free, online educational hub which helps to transform wine bluffs into wine buffs with modules and tutorials from Mistress of Wine Sam Caporn.

Aldi’s full Spring Summer wine range is available to buy in stores now.

-ENDS-

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] IWSC.net, 2021

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk