Product News

LACURA LAUNCHES PREMIUM WOMEN’S FRAGRANCE THAT IS 97% CHEAPER THAN AVENTUS CREED 

  • The sophisticated product joins the return of Lacura’s cult His Reign Eau de Parfum 
  • Fragrance lovers could save over 97% compared to popular competitor Aventus Creed   

Beauty Kings and Queens rejoice! Aldi’s cruelty-free health & beauty brand, Lacura, is returning the luxe His Reign Eau de Parfum with a new female addition – Her Reign Eau de Parfum. 

Priced at just £6.99 each, fragrance fanatics can smell scentsational and be the scenter of attention this Christmas without pulling on any purse strings. What’s more, shoppers can save an incredible 97% compared to Aventus Creed, which retails at more than £250.  

Available to pre-order online from 4th December and in stores from 8th December, whilst stocks last. 

Ladies can feel powerful with the NEW Lacura Her Reign Eau de Parfum (100ml, £6.99), boasting fruity notes of apple and lemon that pair perfectly with spicy pink pepper and bergamot tones. Her Reign develops into a stunning musk aroma of floral rose and sandalwood with a base of amber, peach and ylang-ylang.  

The bold and refined scent of the Lacura His Reign Eau de Parfum (100ml, £6.99) is sure to inspire confidence, giving light notes of blackcurrant, apple and bergamot that blend flawlessly with herbal aromas of patchouli, Moroccan jasmine and rose. Along with a base of musk, oak moss and vanilla, His Reign boasts sophisticated flair. 

Whether shopper’s want to up their fragrance game or gift something special to loved ones, these heaven scent fragrances are the ultimate purchase: 

ALDI CREED 
  
LACURA HER REIGN EAU DE PARFUM   £6.99 (100ml) AVENTUS FOR HER EAU DE PARFUM   £2601 (75ml) 
SAVING: £253.01 (97%) 
 
LACURA HIS REIGN EAU DE PARFUM £6.99 (100ml) AVENTUS EAU DE PARFUM   £2952 (100ml) 
TOTAL SAVING: £288.01 (97%) 
TOTAL: £13.98 TOTAL: £555 
TOTAL SAVINGS: £541.02 (97%) 

The Lacura His and Her Reign Eau de Parfum is available in stores from 8th December, while stocks last. 

-ENDS- 

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk  

020 7479 0910 

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For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk