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NO MORE CRUSTS: ALDI LAUNCHES £1.99 CAKE SANDWICH TO MEET SHOPPER DEMAND

10 October, 2025

•The NEW Cake Sandwich (£1.99, 2 pack) features golden vanilla sponge, vanilla frosting, and rainbow sprinkles

•The latest addition meets shopper demand for proper cake sarnies, following rival retailer offerings1

•Available in the bakery aisle across stores nationwide for a limited time only from 13th October

Sweet-toothed fans are in for a treat as Aldi prepares to launch a supermarket-first REAL CAKE sarnie — the Cake Sandwich (£1.99, 2 pack), available in stores from 13th October.

This NEW, scrumptious sandwich arrives in the bakery aisle following shopper demands.

One rival supermarket found its version met with clear shopper preference for traditional cake, with remarks like: “I’d rather a piece of cake. CYA.”

The public’s appetite for a proper sweet treat was so strong that many turned directly to Aldi, saying: “I’m just waiting for Aldi to come with something now,” and “Aldi UK, when do you intend to enter the chat?”2

Aldi has delivered with its NEW Cake Sandwich that combines two soft layers of golden vanilla sponge, a thick spread of creamy blush vanilla frosting, and a generous scattering of rainbow sprinkles — because bread belongs under beans, not buttercream.

Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “The nation made it clear: cake beats crusts every time. We’ve taken the hint and delivered exactly what shoppers have asked for. True to form, our Cake Sandwich is simple yet delicious — creating the perfect pick-me-up treat that truly delivers.”

Aldi’s NEW Cake Sandwich is available in stores for a limited time only from 13th October.

1 Facebook.com
2 Facebook.com

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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FREE NUGGETS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL NUGGET TASTER

28 January, 2026
  • The supermarket is offering one lucky shopper their ‘dream job’, receiving a variety of Aldi nuggets for FREE in exchange for feedback
  • The news coincides with the return of Aldi’s popular heart-shaped ‘Love Nuggets’ returning to shelves from 10th February as part of the supermarket’s Valentine’s Day range
  • Entries are now open until 4th February

Aldi is on the hunt for the ultimate nugget connoisseur to claim the coveted title of its first-ever Nugget Taster.

The successful applicant will receive a selection of Aldi’s best-selling nuggets to sample for free. This includes the supermarket’s popular Share the Love ‘Love Nuggets’ with Date Ketchup (£2.99, 350g),which return to stores from 10th February as part of the Valentine’s Day range. Priced at just £2.99, the heart-shaped bites have already proven a fan favourite, with shoppers previously sharing their excitement on Facebook groups, New Foods UK and Snack Reviews.

In addition, the successful applicant will also receive the supermarket’s classic Oakhurst Chicken Nuggets with Dips (£1.79, 300g), Roosters Chicken Nuggets in Breadcrumbs (£1.65, 450g) and Tempura Chicken Nuggets (£3.99, 540g).

All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the supermarket’s Buying Team on future products.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours. Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”

To be in with a chance of landing this tasty job, all candidates need to do is send a video application to NuggetTaster@aldi.co.uk with the following details:

  • Full name
  • Age and location
  • Social media handles
  • Why they love Aldi’s nuggets
  • Why they should be Aldi’s first-ever Nugget Taster

Entries are now open until 11:59pm 4th February.

To enter and view the full T&Cs, visit: [Aldi Terms and Conditions – Aldi Chicken Nugget Taster Competition - ALDI UK Press Office]

-ENDS-

For further information, images or to request a sample, please contact the Aldi Communications team on: alditeam@clarioncomms.co.uk 020 7479 0910 www.facebook.com/AldiUK www.twitter.com/AldiUK

[1] YouTube

[2] TikTok

[1] Aldi’s sales data Jan 2025 – Dec 2025

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