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  • Supermarket is offering a voucher to purchase up to 24 mince pies per person by simply emailing
  • Aldi predicts more than 180,000 mince pies to fly from shelves in first week of launch
  • Northerners found to be the UK’s biggest mince pie punters

Despite Christmas still being three months away, the festive season has already arrived as Aldi’s anticipated range of delicious mince pies hit the shelves this week (24th September).

To celebrate the first mince pies of the season landing in stores, Aldi is giving shoppers the chance to win one of a 1,000 £5 vouchers. To be in with a chance of getting their hands on these Christmas must-haves, hopefuls should simply email their name and email address to*

After the supermarket saw more than seven million mince pies fly from their shelves in 2022, Aldi is expecting more than 180,000 pies to be snapped up in the first week of launch alone! Most of which are likely to be bagged in northern regions of the UK, with northern Aldi shoppers found to be the biggest mince pie fans last year.

And with prices starting at just 21p per pie, Aldi is ensuring lucky winners are fully stocked this Christmas with the free voucher equating to over 20 pies per person. With 1,000 vouchers up for grabs, this equates to 24,000 FREE mince pies!

Julie Ashfield, Managing Director of Buying at Aldi, said: “We know mince pies are a Christmas staple for our shoppers – so we’re delighted to be able to guarantee an abundant supply for 1,000 successful winners ahead of the festive season!”

Customers can use their voucher to try Aldi’s range of mince pies landing in stores on 24th September, including the NEW Holly Lane Iced Mince Pies (£1.39, 6 pack) –short crust pastry cases filled with mincemeat, topped with icing, or the classic Holly Lane Deep Filled Mince Pies (£1.25, 6 pack) – working out at just 21p per pie, a festive bargain!

Aldi’s Holly Lane Iced Mince Pies and Holly Lane Deep Filled Mince Pies are available to buy in stores and via Click and Collect now.

*Full T&Cs apply, visit:


For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or