Digital Media Centre

A WINNING COMBO: SYRIAN CHEESEMAKERS AND BRISTOL WINEMAKER AWARDED ALDI CONTRACTS IN CHANNEL 4 SHOW

• Razan Alsous and Raghid Sandouk of Yorkshire Dama Cheese, and James Bayliss-Smith of Nania’s Vineyard, crowned joint winners of ‘Party’ episode of Aldi’s Next Big Thing
• Managing Director of Buying at Aldi UK, Julie Ashfield, broke protocol to award TWO contracts — a series first!
• A limited selection of Hello-Mi Rolls (£2.99, 230g) land on shelves today (17th April), with remainder of the order arriving later in the year
• Nania’s Wine Spritzers (£1.99 each 250ml) land on shelves today (17^th April)

CLEANFLUENCER SHARES FIVE ESSENTIAL HACKS TO GET HOMES SPARKLING– FOR LESS THAN £1

• TikTok star @cleanwithkayleigh shares her secrets to a transformative spring clean ‘power hour’  
• Excited followers have called out the radiator hack as being ‘such a game changing’  
• Aldi’s Powerforce All in 1 Cleaner is available in stores NOW for only 95p  

“EVERY BIT AS DELICIOUS, IF NOT EVEN MORE SO” WINE EXPERT REVEALS NEW ALDI WINES THAT TASTE JUST LIKE MIRAVAL AND WHISPERING ANGEL

CIAO BELLA! ALDI LAUNCHES ITALIAN CHIC GARDEN DÉCOR

EXCLUSIVE BLUEY RANGE LANDS AT ALDI

Shoppers rejoice as Aldi announces the launch of a whole new range of pre-school toys, including the exclusive release of a must-have Bluey range for kids.

BAKING THE BIG TIME: PECKHAM BAKERS WIN OVER ALDI BOSSES WITH JAMAICAN FLAKE BAKE PATTIES

• Channel 4 series sees food and drink suppliers compete for a space on Aldi’s shelves
• Paul Williams (54) and son, Mike (33) beat hundreds of other hopefuls to land biggest ever order of its Flake Bake Beef patty
• Flake Bake Beef patty (99p,140g) lands on shelves today, 10^th April

ALDI LAUNCHES RANGE OF TINNIES IN TIME FOR SUMMER SIPPING

• Starting from just 99p a can, shoppers can enjoy new blends with the supermarket’s popular Stefanoff, Samuel Joe, and Cocobay spirits – available in stores nationwide now

FREE BEAUTY PRODUCTS? ALDI RECRUITS NEW MEMBERS FOR RETURN OF CULT BEAUTY CLUB 

• Beauty enthusiasts can apply to receive Lacura products in advance of them landing on shelves this summer
• Winners asked to give honest reviews on social media, with feedback helping to guide and inform Aldi beauty bosses for 2025
• Entries now open until Friday 3^rd May

IT’S ROSÉ DEGREES ROSÉ-LOVING BRITS START INDULGING IN ‘PERFECT SUMMER DRINK’ WHEN TEMPERATURE HITS 19.2C

• Aldi research reveals shoppers will be reaching for rosé on Saturday, as forecasts predict 20C for first time this year
• Supermarket expects to sell over 135,000 bottles of Rosé as Brits get ready for warm weather, the equivalent to 675 thousand glasses of wine
• But it’s not just wine Brits are stocking up on – Aldi predicts a 90% increase in sales of its Specially Selected The Ultimate Burger this weekend, as Brits fire up the grills