Digital Media Centre

ALDI REVEALS OVER HALF OF BRITS THROW AWAY UNTOUCHED FOOD WASTING UP TO £520 A YEAR  

• As Brits embrace the ‘new year health kick’, supermarket Aldi has revealed the shocking scale of fruit and veg waste the average British family produces in a year  

• Results show at least nine pieces of fruit and veg are binned each week, totalling 468 a year 

• Brits reveal they’ve tried everything from hanging onions outside the window to wrapping their bananas in foil to keep their food fresh 

• Home food waste expert, Kate Hall, shows shoppers how to make the most of Aldi’s Fresh Guarantee and keep their fruit and veg fresh for longer 

ALDI LAUNCHES CHEAPEST VALENTINE’S DAY MEAL DEAL FOR JUST £2.99 PER PERSON

• Aldi’s Valentine’s Day deals are sure to make shoppers fall in love, with everything from Heart Shaped Lobster Pasta to Wagyu Lasagne
• The cheapest meal starts from just £5.97 for two – that’s £2.99 per person
• Available in stores from 10^th February

ALDI SEES RECORD DRY JANUARY SALES AS NON-ALCOHOLIC DRINKS SOAR

• The supermarket has seen nearly a 190% increase in sales year-on-year of its best-selling Zerozecco range
• The news comes as Aldi expanded its no-and-low range with two new Greyson’s Alcohol Free Cans, available in stores now

ALDI LAUNCHES FIRST OF ITS KIND STEAK RANGE

• Aldi is the first supermarket to launch new steak range using 40-day aged Aberdeen Angus beef
• Range includes rump, sirloin and ribeye steaks with prices starting from just £4.49

Aldi has announced the launch of its first-of-its-kind range of Specially Selected 40-Day Matured Aberdeen Angus Steaks, in stores now. Available in a Rump (£4.49, 227g), Sirloin (£5.69, 227g) and Ribeye (£5.79, 227g), the steaks are made with Aberdeen Angus beef that make for a rich, indulgent and buttery flavour that melts in the mouth.

ALDI’S SELL-OUT IONIC HAIRDRYER RETURNS IN BRAND-NEW COLOURS 

• Four new two-toned colourways available: mint green and coral, black and gold, purple and coral, or pink and mint green 

ALDI’S NEW RANGE HELPS SUPPORT CHILDREN’S WELLNESS AND MENTAL HEALTH 

• With products from as little as £2.99, families can help little ones build positive mindfulness and wellbeing tools, as studies suggest one in six children experience anxiety 
• Range includes weighted plush toys, sensory products and art kits to help creativity flow  

CELEBRATE BURNS NIGHT WITH ALDI’S AWARD-WINNING WHISKIES FROM JUST £17.99 

• Winning 18 awards in the past 12 months, it is the supermarket’s most-awarded range of whiskies yet 

Commemorate the life and work of the great Scottish writer and poet, Robert Burns, with Aldi’s award-winning whisky range this Burns Night (25^th January).  

ALDI UNVEILS NEW HOME FRAGRANCES FROM JUST £2.99 

This January, Aldi is launching a brand-new range of luxury home fragrances. Perfect timing for those looking to refresh homes in the new year, the NEW Ribbed Glass Candles and Reed Diffusers hit the middle aisle from 19^th January and cost just £2.99. Those looking to get their hands on these must-have candles will need to hurry though, as with all Specialbuys, once they’re gone, they’re gone! 

IS IT TOO EARLY? ALDI’S FIRST HOT CROSS BUNS ARE IN STORES NOW — WITH PRICES STARTING FROM JUST 18P PER BUN!

Un-bun-lievable! Shoppers may be still be digesting the last of the Christmas pudding, but Easter has already landed in the aisles of Aldi as the supermarket’s first batch of hot cross buns are now on shelves with prices starting from as little as 18p per bun.