Digital Media Centre

FROM LAB COAT TO BEER STEIN: ALDI HIRES NHS BIOMEDICAL SCIENTIST AS ITS OFFICIAL BEER TASTER

• Christine Mitchell beat hundreds of applicants to be appointed
• Judges were impressed with her infectious enthusiasm for beer, coupled with her sharp, scientific mind that made her stand out from other applicants
• The unique job will require Christine to share feedback on Aldi’s beers, ales, and ciders, which will help guide the supermarket’s Buying Team with its next range

CHERRIFIC NEWS! ALDI BRINGS BACK “LUSH” TAURUS CHERRY CIDER FOR JUST £3.49

FIRST LOOK AT ALDI’S NEW MEXICAN RANGE THAT STARTS FROM JUST 79p

• Supermarket Aldi unveils new Mexcian range launching in stores from 29^th August with prices starting at just 79p
• Products include NEW Spicy Nacho and Taco Meal Kits in sizzling Latin-inspired flavours

Shoppers looking to host a flavourful Latin-inspired spread need look no further than Aldi this August as the supermarket is releasing a range of Mexican must-haves with prices starting from just 79p.

Aldi launches Specialbuy Spa Day to celebrate kids going back to school – and it’ll only cost you a story

• A quarter of mums want to be pampered once kids go back to school
• 1 in 10 dads admitted to playing hide and seek without going to look for their children this school holidays
• Aldi is offering 100 lucky shoppers a day of blissful pampering in exchange for a funny school holiday anecdote

Aldi has launched the UK’s most affordable spa day after two thirds of parents revealed they find the school holidays stressful and struggle to find time for themselves. The discounter’s latest Specialbuy can be obtained for just a tale from the school holidays.

OOH LA LA!  EMILY IN PARIS SEASON 4 BOOSTS SALES OF FRENCH ALDI PRODUCTS BY A THIRD

• Supermarket says shoppers are stocking up on Camembert (+34%), Bordeaux wine (+29%) and Sud de France rosé (+19%) to toast return of cult show  

ALDI OFFERS SHOPPERS CHANCE TO WIN A SHARE OF £5,000 BY VOTING FOR ‘FAN FAVOURITE’ PRODUCTS

YOU WON’T BELLI-VE IT! ALDI LAUNCHES NEW PEACH AND RASPBERRY READY-TO-DRINK BELLINIS AS #BELLINI TREND SURPASSES 58M VIEWS ON TIKTOK 

• The supermarket serves a delicious twist on the timeless Italian sparkling cocktail 

• On sale for just £3.49 and available in stores now – just in time for the Bank Holiday! 

VIRAL FLAKE BAKE BEEF PATTIES RETURN TO ALDI SHELVES FOLLOWING SELL OUT SUCCESS 

• Shoppers have another chance to taste the popular patty made by the winners of Channel 4’s Aldi’s Next Big Thing bakery episode, Flake Bake 

• It’s the third Aldi listing for the independent, family run bakery after unprecedented demand saw all patties sell out fast 

• Flake Bake Beef Patties return to stores from 22^nd August as a Specialbuy, ahead of Notting Hill Carnival (25^th–26^th August)  

ALDI SLASHES THE COST OF AWARD-WINNING FIZZ TO UNDER A FIVER AHEAD OF THE BANK HOLIDAY WEEKEND