Product News
ALDI SELLS CHERNIGIVSKE, UKRAINE’S MOST LOVED BEER WITH 100% PROFITS DONATED TO HUMANITARIAN RELIEF IN UKRAINE
4 May, 2022Supermarket Aldi has announced it will sell Chernigivske, Ukraine’s most popular beer brand1, in stores nationwide from May 1st (£9.99 for 10 x 440ml). All profits from sales will go towards humanitarian relief in Ukraine. Brand-owner AB InBev is guaranteeing at least $5m from the initiative, with funds distributed across designated NGOs.
Product News
ALDI LAUNCHES FOUR NEW GREEK WINES FOLLOWING SURGE IN POPULARITY
3 May, 2022Around 100 bottles of Aldi’s £6.99 Greek Assyrtiko sold every hour following its launch last summer, paving the way for a family of four new Greek wines to hit shelves this spring
It all started when Aldi’s 2020 Greek Assyrtiko launched last spring and the BBC’s Saturday Kitchen show described it as “one of the best value white wines on Britain’s shelves” and “a total steal” by wine expert Olly Smith. The result? Aldi’s Greek wine flew off shelves last Summer, with around 100 bottles sold every hour – that’s over 50,000 glasses every week!
With Britain’s insatiable demand for more esoteric wines from lesser-known regions continuing[1], Aldi has now expanded its Greek wine offering as part of its new 2022 Spring Summer wine range.
Product News
BEDTIME STORYTELLING STAGE FRIGHT
28 April, 2022Whether it’s ‘ROARING’ like a bear, acting out sword battles with pirates to performing an alien impression, night after night parents transform into their inner thespian to become the ultimate storyteller.
However, despite delivering performances that will last a lifetime in children’s minds, a new survey has revealed the underlying anxieties and bedtime stage fright many parents face before and during each nightly performance.
Product News
ALDI LAUNCHES NEW SUB ROLL RANGE – NEARLY 40% CHEAPER THAN SUBWAY
19 April, 2022Supermarket Aldi has today revealed it is launching a brand-new sub-lime range of mouth-watering sub rolls to rival Subway, at a purse friendly £2.19 – almost 40% cheaper than the fast food chain.
Crust around the corner, the Meatball Marinara, Triple Meaty Feast and Steak and Cheese sub rolls are set to land in Aldi’s food-to-go counters on 27th April* – meaning shoppers will no longer have to wait for their six-inch lunch time fix! What’s more, the delicious rolls can be enjoyed either cold or heated up, for a warm satisfying treat.
Product News
BLOOMING LOVELY! ALDI LAUNCHES BRAND-NEW CHERRY BLOSSOM GIN LIQUEUR
19 April, 2022Spring has officially sprung! The magnificent cherry blossom season is upon us, and with the National Trust’s annual #BlossomWatch celebration in sight (23rd April)[1], Aldi is launching its very own botanical beauty with the brand-new Infusionist Cherry Blossom Gin Liqueur (£10.99, 50cl).
Product News
ALDI LAUNCHES BIGGEST EVER RANGE OF ROSÉ WINE FOR SUMMER
14 April, 2022- Aldi has cemented its reputation as a destination for great rosé wine, selling over 12 million bottles annually
- The supermarket has partnered with Mistress of Wine Sam Caporn to curate top picks from the selection, along with food pairing suggestions
- Wine expert, Caporn, says when it comes to matching rosé with food, it is the only wine for which there are NO rules