Digital Media Centre

IT’S OFFICIAL: ALDI’S MÉDOC BORDEAUX CROWNED BEST VALUE RED WINE FOR CHRISTMAS  

• Tipple awarded one of only two Best Buy accolades in the Which? Best Red Wines for Christmas taste test – but is cheapest by 40%  
• Scoring 77/100 in a rigorous blind tasting, it also beat Waitrose and Tesco wines costing up to 36% more 

FUSS FREE COCKTAILS TO BRIGHTEN YOUR YULETIDE!
ALDI LAUNCHES PREMIUM PRE-MIXED DRINKS THAT COST 50% LESS THAN M&S RANGE

ALDI TEASES SOMETHING ‘ORIGINAL’ AND SENDS TWITTER INTO A FRENZY

• Aldi’s latest Aldimania clothing range sees over 47,000 people take to social media to express their excitement  

• With over 9,000 engagements on Twitter and 35,000 people reacting to the news of Facebook, Aldi’s latest launch is sure to be hit with fans.
   
• The range is available for shoppers to pre-order online from 20^th November and in stores from 24^th November 

In its most daring campaign yet, Aldi has today revealed a brand-new ‘Aldi Originals’ range. Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond.  

WINE EXPERT REVEALS TOP PICKS FROM ALDI’S NEW WINE RANGE – AND THREE COST LESS THAN £5

• Mistress of Wine, Sam Caporn shares best bargain bottles as well as options for special occasions
• Aldi has introduced over 70 new wines this Autumn, with prices starting from as little as £3.79 

MONSTER OPPORTUNITY: ROB’S FREE-FROM SAVOURY SNACK BASED ON CLASSIC FAVE MONSTER MUNCH WINS CHANNEL 4 SHOW

• TV series ‘Aldi’s Next Big Thing’ sees food and drink suppliers compete for a space on supermarket giant’s shelves
• Rob Brice and his company Crave beat hundreds of other hopefuls to land contract of a lifetime, impressing judges with his Pickled Onion Monster Feet and Smokey Bacon Streakers
• Product lands on shelves today, Friday 18^th November

ALDI UNVEILS BRAND-NEW TOWNHOUSE CANDLES AND THEY’RE 89% CHEAPER THAN JO MALONE!  

• Aldi’s new Hotel Collection Ceramic Townhouse Candle is £84 cheaper than luxury brand 
  Jo Malone 
• Weighing 1.5kg, Aldi’s new Hurricane Centrepiece Candle is also set see shoppers through the festive season  

Aldi’s brand–new Hotel Collection Ceramic Townhouse Candle (£9.99, 300g) is set to light up the room this Christmas with its spectacular seasonal scents. Available in-stores and online now (from 13^th November).  

ALDI’S LAUNCHES TV SENSATION KEVIN THE CARROT IN MINI CHOCOLATE BITES AND
ADVENT CALENDAR – FROM JUST 99P!

Aldi is calling all shoppers to keep calm and carrot on this Christmas as the nation’s most famous carrot will be making its triumphant return to shelves – this time in the form of loveable little chocolates.

The brand new and irresistibly adorable Kevin Mini Chocolates (£1.49, 126g) will be available in stores from 17^th November, just in time for the festive period.

STAY WARM FOR LONGER WITH ALDI’S SUPER SIZE HOT WATER BOTTLE! 

 
Stay warm and cosy during the cold winter months with Aldi’s Long Hot Water Bottle (£7.99). As Brits continue to look for innovative ways to save on heating bills this year, Aldi’s Long Hot Water Bottle is the perfect solution – keeping shoppers warm all way from their fingers to their toes. Available to pre-order from 6^th November and in stores from 13^th November, shoppers better act quickly as these winter favourites are only available for a limited time only.  

BEER WE GO! ALDI LAUNCHES LIMITED EDITION WORLD CUP BEERS FOR JUST £1.69 A CAN!

With the Qatar World Cup looming, football fans will be cheering and cheers-ing over a beer or two to enjoy one of the most highly anticipated sporting events of the year. To celebrate, Aldi is launching a range of four limited-edition World Cup craft beers in stores from 17^th November – just ahead of kick off!