Digital Media Centre

NEW LIMITED EDITION ‘PRIME X’ DRINK LANDS IN ALDI STORES WITH $1 MILLION PRIZE UP FOR GRABS

• NEW Prime X gives shoppers the chance to ‘hunt for hydration’ to be in with a chance of winning a $1 million cash prize
• In stores now, just £1.99

ALDI LAUNCHES NEW COCKTAIL-INSPIRED BEER RANGE THAT IS PERFECT FOR SUMMER SIPPING 

• NEW flavoured pale ales including Passion Fruit Martini Pale Ale and Peach on the Beach Pale Ale join Aldi’s ready-to-drink range 
• The supermarket is also launching cider cocktails for just 99p  

ALDI LAUNCHES BACON FLAVOURED BUBBLES PERFECT FOR POOCHES

Shoppers can take pet playtime to the next level this summer with Aldi’s new Scented Dog Bubbles. In stores from 13^th June for just £1.49, the bubbles are brand-new to the supermarket and are available in three different flavours to suit every pups’ craving. But as with all Specialbuys, pet parents better be quick if they want to get their paws on these doggy must-haves, because once they’re gone, they’re gone!

FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER CRISP TASTER

• Aldi is launching the job of a lifetime —the supermarket is on the hunt for an official Crisp Taster
• One lucky recruit will receive FREE crisps in exchange for their thoughts to help guide the supermarket’s future range
• Interested snack connoisseurs have until 16^th June to apply

Aldi is on the hunt for one extra special spud enthusiast to become its official ‘Crisp Taster’, a brand-new role for the supermarket.

THREE OF ALDI’S WHISKIES NAMED AMONGST BEST IN THE WORLD

• Aldi’s whisky collection takes home three golds at this year’s International Spirits Challenge
• What’s more, shoppers can save an incredible 63% compared to premium brands – just in time for Father’s Day

ALDI’S HUGE GODFATHER STEAK RETURNS FOR FATHER’S DAY — AND IT’S LESS THAN £10!

• Aldi’s popular Godfather Steak weighing a mega 28oz returns for Father’s Day
• Also landing in stores is the NEW Specially Selected Wagyu T-Bone Steak
• Available in stores from 13^th June

ALDI LAUNCHES NEW PROTEIN POWDER TO RIVAL THE PRICE OF POPULAR BRANDS

Aldi is shaking up the supplements market with its latest launch, Activ Max Whey Protein Powder. Part of the supermarket’s sought-after fitness offering, the newest launch offers gym bunnies whey better deals and a shredded price of popular brand, MyProtein. Available in stores from 6^th June, fitness fanatics had better run to their nearest middle aisle as with all Specialbuys once they’re gone, they’re gone.

ALDI LAUNCHES £11.85 MANGO & PINEAPPLE RUM THAT IS 36% CHEAPER THAN CAPTAIN MORGAN

ALDI LAUNCHES NEW BLADELESS FAN FOR JUST £39.99

With summer on the horizon Aldi shoppers can stay cool in their homes with the supermarket’s latest launch – a brand new Bladeless Fan that rivals bestsellers and costs under £50! Available in stores from 6^th June, those looking to chill out will need to hurry to their nearest middle aisle as with all Specialbuys once they’re gone, they’re gone.