Digital Media Centre

TROPIC LIKE IT’S HOT! ALDI LAUNCHES PIÑA COLADA FLAVOURED BALLYCASTLE   

If shoppers like Piña Coladas and getting caught in the rain then they’re in for a treat as Aldi welcomes the NEW Ballycastle Colada (£7.49, 70cl) to its fan favourite Country Cream range. Available in stores now, while stocks last.  

ALDI IS SELLING CHEAPEST SUPERMARKET LAMB THIS EASTER

• Meat lovers set to flock to stores for UK’s cheapest leg of lamb for just £5.69 per kg
• Aldi launches its first ever Easter Super Seven deal – with veg for 15p  
• Shoppers can create an Easter Sunday roast for four for just £3.03 per person

DRINK LIKE JAMES BOND FOR UNDER A TENNER ALDI SLASHES THE PRICE OF SAINT ÉMILION GRAND CRU BY 50% FROM THE 25THMARCH – JUST IN TIME FOR EASTER 

• Reduced to £9.99 from £19.99, for one week only, from the 25^th until 31^st March, shoppers can save over £500 in comparison to Château Angélus St Émilion – as seen in James Bond
• The reduction is part of Aldi’s Easter price drops, with prices starting from just £3.99
• Promotions will run across two weeks – from 18^th March – 31^st March – but shoppers will be limited to two bottles per person for some of the incredible wines on offer
• Eight bottles will be on offer across two weeks in the run up to Easter, split into two segments – three are on offer now until 24^th March, and a further five from 25^th – 31^st March 
• But shoppers will have to be quick – the price drop lasts just one week for each bottle and shoppers will be limited to two bottles per person for some of the incredible offers! 

ALDI LAUNCHES FIRST SUPERMARKET OWN-BRAND ‘FLAT’ RECYCLED PET WINE BOTTLES NEARLY SEVEN TIMES LIGHTER THAN GLASS VERSIONS

ALDI LAUNCHES FIRST EVER OWN-BRAND PERIOD PANTS

• Customers can save 50% compared to M&S
• Annually, Aldi shoppers can save themselves over £116 compared to disposable sanitary products

ALDI SLASHES COST OF BEST-SELLING PROSECCO TO UNDER £5 AHEAD OF EASTER

ALDI RETURNS SELL-OUT BBQ PIZZA OVEN

Pizza lovers rejoice – Aldi has announced the return of its sell-out BBQ Pizza Oven thatdelivers delicious restaurant style pizzas for less. Available from 21^st March, shoppers better be quick if they want a pizza the action as with all Specialbuys once they’re gone, they’re gone. 

ALDI REVEALS A ‘TROPICAL TAKEOVER’ WITH NEW COCKTAIL FLAVOURS

ALDI REVEALS UK’S CHOC-EATING ETIQUETTE – INCLUDING SMASHING, CRACKING AND PUTTING ENTIRE EGG INTO YOUR MOUTH IN ONE GO!  

• Average Brit polishes off at least one entire egg a WEEK before, and women are the biggest culprits 
• Some even confess to cracking it directly onto their heads to get into it as quickly as possible 
• One in ten admit they start tucking into Easter eggs over a MONTH before Easter Sunday