An estimated 13.6 million barbeques will take place in homes this Saturday, with 50 million burgers, bangers and steaks served up by the time Gareth Southgate’s England team kick off at 8pm, according to supermarket Aldi’s research.
The survey, carried out as part of Aldi’s Raising The Barbeque campaign, also found that two million football mad Brits will celebrate the quarter-final with a barbeque, even if it’s raining, as England raise the steaks against Ukraine.
Helping with the surge in demand, Aldi is today launching a range of fresh meat barbeque specials – with no Kiev in sight – just in time for the hotly anticipated sporting occasion.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “This weekend, we expect sales – and goals – to soar as the country celebrates a monumental moment in history.
“Whatever the outcome of the match, we’re delighted to be a part of the celebrations, providing the best value barbeque products for what we hope is a banger of a day. Let’s hope the England team leads us to victory and many more barbeques to come.”
Aldi will be launching an a-bun-dance of barbeque goodies on shelves today, so shoppers can stock up in time for the big day, including Specially Selected British Wagyu Burgers (£3.29, 2 pack), Specially Selected Pork, Bacon & Maple Sausages (£1.99, 6 pack), The Best Ever Burger with Tasty Burger Sauce Melt (£2.99, 2 pack) and British Rump Steaks (£8.99, 4 pack).
Shoppers looking to up their grill skills should head to the Raising The Barbeque hub for recipes, hints and tips: www.aldi.co.uk/summer-bbq.
For further information, images or to request a sample, please contact the Aldi press team on: firstname.lastname@example.org
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Notes to editors:
Mortar Research polled 2,006 respondents on the 9th April 2021 as part of Aldi’s barbeque study.
Supermarket Aldi has just launched the ultimate indulgence for the festive season - the NEW Specially Selected Truffle Flavoured Butter (£1.59, 110g), and it’s sending Aldi shoppers into a frenzy. Users of the Aldi Shoppers UK Facebook Group have been singing the praises of the luxurious new spread which has just landed in stores, with one exclaiming ‘this truffle butter is amazing’ and another commenting ‘at £1.59, that’s really cheap!’
AND IT INCLUDES A PIGS IN BLANKETS YORKSHIRE PUDDING WRAP!
Aldi has just unveiled its most extensive collection of pigs in blankets to date featuring a range of unique offerings. Shoppers on the hunt for the ultimate festive side are in luck, as along with some returning favourites, Aldi is welcoming brand-new additions to store this Christmas, including a quirky Pigs in Blankets Yorkshire Pudding Wrap.