Product News

ROYAL SCENT-SATION! ALDI LAUNCHES BRAND-NEW PREMIUM HIS REIGN FRAGRANCE FOR FATHER’S DAY

  • Shoppers could save 98% compared to popular Creed 

This Father’s Day, shoppers can make Dad scent-er of attention as Aldi’s health and beauty brand, Lacura, launches its most premium men’s fragrance to date; His Reign Eau de Parfum (£6.99, 100ml).

The must-have fragrance boasts a bold and refined scent that is sure to inspire confidence; giving light notes of blackcurrant, apple and bergamot that flawlessly blend with herbal aromas of patchouli, Moroccan jasmine and rose. Along with a base of musk, oak moss and vanilla, His Reign boasts sophisticated flair.

What’s more, this heaven scent fragrance is the ultimate purchase – saving shoppers 98% compared to Creed, which retails at more than £250.

ALDICREED
LACURA HIS REIGN EAU DE PARFUM 100ml- £6.99CREED AVENTUS EAU DE PARFUM 100ml – £285[1]
TOTAL SAVING: £278.01 (98%)

The Lacura His Reign Eau de Parfum is available in stores from 12th June, while stocks last.

-ENDS-


[1] JohnLewis.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk