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ROYAL SCENT-SATION! ALDI LAUNCHES BRAND-NEW PREMIUM HIS REIGN FRAGRANCE FOR FATHER’S DAY
- Shoppers could save 98% compared to popular Creed
This Father’s Day, shoppers can make Dad scent-er of attention as Aldi’s health and beauty brand, Lacura, launches its most premium men’s fragrance to date; His Reign Eau de Parfum (£6.99, 100ml).
The must-have fragrance boasts a bold and refined scent that is sure to inspire confidence; giving light notes of blackcurrant, apple and bergamot that flawlessly blend with herbal aromas of patchouli, Moroccan jasmine and rose. Along with a base of musk, oak moss and vanilla, His Reign boasts sophisticated flair.
What’s more, this heaven scent fragrance is the ultimate purchase – saving shoppers 98% compared to Creed, which retails at more than £250.
| ALDI | CREED |
 |  |
| LACURA HIS REIGN EAU DE PARFUM 100ml- £6.99 | CREED AVENTUS EAU DE PARFUM 100ml – £285[1] |
| TOTAL SAVING: £278.01 (98%) |
The Lacura His Reign Eau de Parfum is available in stores from 12th June, while stocks last.
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
