Aldi has embarked on a mission to deliver Malbec wine, sausages, boardgames and de-icer to those trapped in Britain’s highest pub, by snow plough.
The supermarket rushed to the rescue after snowed in guests ran out of two important items – sausages and Malbec.
Whilst the pub-goers were initially left with “sore heads” from partying after four-foot-high snow drifts cut them off from the outside world, the atmosphere changed as some supplies dwindled, with one explaining: “We are fine, but we have run out of sausages.”
After hearing that the ten stranded tourists had been left sausage-less, Aldi commandeered a local farmer’s snow plough to get ’emergency essential rations’ to the remote Inn.
The snow plough consignment included, Malbec wine, sausages, de-icer, loo-paper, as well as boardgames and colouring books to stave off boredom.
Dog treats were also sent for the poor pup stranded inside the pub.
A spokesperson for Aldi said: “When we saw the guests had run out of key supplies and faced further days trapped by the snow, our store team at Catterick sprang into action, commandeered a farmer’s snow plough and set off to deliver a care package”.
A total of 23 customers and six staff were originally stuck inside the pub, which is situated 528 metres (1,732 ft) above sea level in Richmond, North Yorkshire.
During their lock-in, the pub-goers kept themselves entertained with snowball fights, movies, games and a disco – becoming “friends for life” along the way.
Pub manager, Nicole Hayes said that the supermarket supplies would lift the spirits of her remaining snowed-in guests.
She said: “Everybody needs a good pork sausage – and when we realised Aldi had come to the rescue, we were absolutely chuffed – it definitely livened up our lock in!”
Snowed in guest Angus Leslie, said: “Thanks to Aldi we can now stay for longer. Bring on the snow!”
Landlord, Andrew Hields, said “Cheers Aldi for sorting us with our sausages and wine…our knights in shining snow plough”.
For more information, please contact Laura Starck at Taylor Herring:
07508 088433 or laura.starck@taylorherring.com
Imagery here: https://www.flickr.com/photos/taylorherringpr/albums/72177720323083004
-ENDS –
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk