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SUPERMARKET OFFERS FREE WINE IN EXCHANGE FOR HONEST REVIEWS

Wannabe wine connoisseurs have until 13th March to apply.

Shoppers will be delighted to learn that Aldi is once again opening the doors to the renowned Aldi Wine Club. The Which? Supermarket of the Year[1] has initiated a search for thirty budding wine enthusiasts to trial, test and review its brand-new range of delicious wines – for free!

Successful applicants will receive three bottles from Aldi’s award-winning range which will need to be tested, reviewed, and consumed over a six-week period.

The chosen wine lovers will simply be asked to share their honest reviews of the wines across their Instagram or Twitter pages, using the dedicated #AldiWineClub hashtag.

Aldi will also supply the handpicked Wine Club members with a selection of tasting notes from Sam Caporn, Mistress of Wine and face of the Aldi Wine School, and tips on how to taste wine, such as:

1) “Keep the wine you plan to taste somewhere that has a fairly constant, cool temperature (big temperature fluctuations are bad for wine so above the oven for example is a big no-no).

2) “It may seem pretentious to smell wine, but it’s a really important step of the wine tasting process as aroma and taste equal flavour. Smelling wine releases the aromas and helps you to identify different flavours that your tongue might not pick up. Gently swirl the glass just before to make it easier to pick up on your favourite wine flavours that your taste buds alone won’t be able to pick up.

3) “Don’t serve your whites or pinks too cold as that makes them harder to smell. As the wine warms up in the glass you will find the wine changes slightly and the aromas become more distinct.”

To be in with a chance of landing the role, all budding tasters need to do is send an email to Aldiwineclub@clarioncomms.co.uk with the below details:

  • Full name
  • Proof of age
  • The name of your social media handles and the number of followers for each account
  • 150 words explaining why you think you should be selected as part of Aldi’s Wine Club 
  • What your favourite Aldi wine is and why?

Entries are now open until Monday 13th March. To enter now and view the full terms and conditions, visit the Aldi Wine Club page on https://www.aldi.co.uk/wines/about-our-wines/aldi-wine-club

-ENDS-


[1] Which.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk