Aldi is offering a unique glimpse into the world behind the shelves ahead of what it anticipates will be its best ever Christmas in a brand-new TV show, Aldi at Christmas.
Hot on the heels of its first ever TV series, Aldi’s Next Big Thing, where British suppliers pitched their products in the hope of landing a life changing supermarket contract, Aldi is once again opening its doors to the nation. This time, viewers can expect an exclusive behind the scenes look at the process of preparing for Christmas.
As part of the one off special, which airs at 8pm on Thursday December 15, the discount supermarket invites the nation to step into Aldi. From a London based butcher, to the world’s oldest Cheddar farmhouse, it follows four suppliers on their journey from inception, to seeing their products land on shelves nationwide.
Ahead of the show airing, here are just a few of the things that shoppers may not have known about Aldi at Christmas:
Alfie says: “My great, great, great, great granddad started producing cheese, making around enough to feed 30 people for one or two months of the year. It’s just amazing how we’ve built through the generations and now we’re producing huge amounts of cheese for Aldi.”
Julie Ashfield, Managing Director of Buying at Aldi UK says: “Kevin the Carrot soft toys remain one of the most popular Specialbuys ever. Last year on the day of launch, we saw over 75,000 people queue online to get their hands on the new toys.”
AS SEEN ON SCREEN: THE PRODUCTS THAT FEATURE ON ALDI AT CHRISTMAS
Specially Selected Heritage Raspberry & Madagascan Vanilla Panna Cotta Star (£8.49, 900g).
A refreshingly light raspberry jelly topped with a smooth and creamy Madagascan vanilla panna cotta made using British cream. This star-shaped dessert makes for a perfect dazzling centrepiece.
Giant Yorkshire Pudding with Pig in Blanket (£4.99, 380g)
A whopping 60cm pig in blanket made from British pork, sits inside a large, delicious Yorkshire pudding for the ultimate quirky festive side.
Specially Selected Speciality Cheeses (£2.59, 220g).
A curated selection of sophisticated English cheeses including Coastal Cheddar blended with Italian ‘Tarufata’, creamy Wensleydale combined with dried fruits and soaked in sherry, and a sweet aged Red Leicester, blended with honey, habanero powder and chilli flakes.
Specially Selected English Sparkling (£15.99, 75cl)
Crafted in South Devon at Lyme Bay Winery, this fresh and fruity sparkler is the perfect drink for those extra special occasions, and pairs beautifully with light seafood treats. A blend of Chardonnay, Pinot Blanc, Reichensteiner, Seyval Blanc and Solaris give a good balance of citrus and toast flavours.
Aldi at Christmas airs on Channel 4, tonight (Thursday December 15) at 8pm
Supermarket Aldi has just launched the ultimate indulgence for the festive season - the NEW Specially Selected Truffle Flavoured Butter (£1.59, 110g), and it’s sending Aldi shoppers into a frenzy. Users of the Aldi Shoppers UK Facebook Group have been singing the praises of the luxurious new spread which has just landed in stores, with one exclaiming ‘this truffle butter is amazing’ and another commenting ‘at £1.59, that’s really cheap!’
AND IT INCLUDES A PIGS IN BLANKETS YORKSHIRE PUDDING WRAP!
Aldi has just unveiled its most extensive collection of pigs in blankets to date featuring a range of unique offerings. Shoppers on the hunt for the ultimate festive side are in luck, as along with some returning favourites, Aldi is welcoming brand-new additions to store this Christmas, including a quirky Pigs in Blankets Yorkshire Pudding Wrap.