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THE BAIT IS OVER – ALDI IS THE FIRST UK SUPERMARKET TO LAUNCH UPMARKET TURBOT AND IT’S MORE THAN 50% CHEAPER THAN HIGH-END RESTAURANTS

• The upmarket fish is on trend this summer having been recently served at the Royal Enclosure at Ascot and to world leaders at this year’s G7 Summit
• Customers can dish up the ‘King of Fish’ at home for more than 50% cheaper[1]than high end fishmongers
• Set to hit Aldi stores nationwide on 29^th July

Turbot roasted on the bone with new potatoes and wild garlic pesto with greens was the first main course served at this year’s G7 summit[2], and now Aldi shoppers can dine like world leaders as it becomes the UK’s first supermarket to stock the premium catch.

Commonly seen on the menus of Michelin-starred restaurants, Aldi’s brand-new British Specially Selected Turbot Fillets (£24.95/kg)* are a whopping 50% cheaper than restaurant (and high end fishmongers) Wright Brothers (£55 for 1-1.5kg) [3].  What’s more, having featured on Rick Stein’s debut menu at this year’s Ascot Royal Enclosure[4], it’s a so- fish-ticated catch fit for a Queen but without a royal price tag.

Whilst there are plenty more fish in the sea, Aldi predicts that Turbot will be the catch of the day with its customers who can impress guests and take inspiration from recipes from top Turbot-loving Chefs including Rick Stein, Mark Hix, James Martin and Adam Handling without breaking the bank.

* Average pack price is £3.99

[1] WHOLE FRESH WILD TURBOT (1-1.5KG) – Wright Brothers (£55)

[2] The Cornish food world leaders will be eating during the G7 Summit

[3] WHOLE FRESH WILD TURBOT (1-1.5KG) – Wright Brothers (£55)

[4] On starters orders: How to dine like The Queen during Royal Ascot