Supermarket Aldi took the top spot in the premier episode of Channel 4’s new show, Luxury Christmas for Less, where its Specially Selected Islay Whiskey Infused Smoked Scottish Salmon was voted the tastiest in a blind taste test – and at just £2.99 it was also revealed as the cheapest!
Aldi’s 100% Scottish sourced salmon beat Waitrose, M&S, Tesco and Lidl to claim first place, with the testers praising it for its flavour and were stunned at its value for money, saying that they “thought it would cost more than £2.99″ after tasting it.
The gently smoked salmon is infused with Aldi’s very own Glen Marnoch Malt Whisky and is sure to add an extra Christmas spirit to this festive season. With this catch shoppers can are sure to impress when hosting parties, as this tender fish will make the perfect canapé or a starter.
Aldi’s Specially Selected Islay Whiskey Infused Smoked Scottish Salmon (£2.99, 100g) will be available in stores and online from 10th December.
It is no secret that Brits love a pint. In fact, 1.1 billion pints of extra beer was sold in the last year. To satisfy the nation’s beer lovers at what is set to be one of the most celebratory weekends of the year, Aldi has announced the launch of four limited-edition British-themed craft beers (£1.69, 440ml) in honour of the Queen’s Platinum Jubilee.
With a choice of Session IPA, Session Pale Ale, British Ale and British Lager, all beers are packaged in stylish limited-edition prints featuring Big Ben, a Tower of London Guard, Nelson on his Column, and the Queen’s corgis! Shoppers can crack open a cold one and feel patriotic with every sip this bank holiday.