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THERE’S A GOOSE ON THE LOOSE! 

ALDI TEAMS UP WITH CHICAGO’S FAMOUS BREWERY, GOOSE ISLAND, TO LAUNCH SPECIAL EDITION INDIA PALE LAGER 

  • One lucky shopper could win a dream trip for two to Chicago, USA – home of Goose Island Brewery, as part of a competition launched to celebrate the collaboration 
  • Shoppers have until the 8thSeptember to enter  
Can of lager

There’s a loose goose hitting Aldi’s middle aisle, ​not the fluffy feathery kind, but a delicious fruity and hoppy India Pale Lager (IPL). Supermarket Aldi and Chicago’s award winning brewery, Goose Island, have teamed up to launch an exclusive special edition lager in stores from Thursday 25th August (£1.49 per 330ml can). 

Expertly dry-hopped with Mosaic, Cascade and Amarillo, Goose On The Loose IPL oozes aromas of peachy-pine and malty biscuit. Refreshing and full of flavour, this delightful combination of a crisp, fruity lager and the hoppy taste of an IPA is the perfect accompaniment for summertime sipping and al fresco dining. 

What’s more, for lager fans that fancy themselves a bit of a hop-head, Goose Island Beer Co. is giving one lucky shopper the chance to win a trip for two to the Windy City of Chicago, USA – home of Goose Island Brewery! To be in with a chance of winning, all shoppers need to do is follow @gooseislanduk, share a snap of the can on social channels using the hashtag #AldiGooseOnTheLoose, and tagging in  Goose Island UK* – but where will the goose end up?! 

Julie Ashfield, Managing Director of Buying at Aldi UK, comments: “Partnering with Goose Island Beer Co. supports our mission to work with the best suppliers. Not only is the Goose Island team passionate about craft beer, but they are also committed to delivering the kind of flavoursome lager our customers want and expect.” 

Matthew Koep, Brand Manager of Goose Island Beer Co. comments: “The Aldi Goose On The Loose IPL is a chance for us to showcase the flavourful craft beers that have made us famous whilst doing it in a new way that will invite more beer drinkers into the world of Goose Island. Aldi is a perfect partner to help us spread the word and Goose on the Loose is an exciting addition to our range.” 

Shoppers can head to Aldi ahead of the August Bank Holiday weekend to discover new worlds of flavour, with the brew-tiful Goose On The Loose IPL.  

Competition entries open from Thursday 25th August 2022 until Thursday 8th September 2022. For the full terms and conditions, visit the Goose Island competition page on https://www.gooseislandshop.com/pages/goose-on-the-loose-terms-conditions.  

Goose On The Loose Indian Pale Lager (£1.49, 330ML) is available in Aldi stores nationwide from Thursday 25th August whilst stocks last.  

-ENDS- 

For further information, images or to request a sample, please contact the Aldi press team on: aldidrinks@clarioncomms.co.uk 

020 7479 0910 

www.facebook.com/AldiUK 

www.twitter.com/AldiUK 

www.instagram.com/AldiUk 

www.instagram.com/GooseIsland  

www.twitter.com/GooseIslandUK  

Please contact the Aldi team at Clarion to confirm product details and availability prior to print. 

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded. 

Notes to editors (Winners must be 18+) 

Prize includes:  

  • Return flights from London to Chicago  
  • 3 nights stay in 4* hotel  
  • Goose Island Brewery tour 
  • £50 per day food allowance (per person) 

About Goose Island 

Established in Chicago in 1988, Goose Island is known for award winning, expertly crafted beers. From flagship brews like the award-winning Goose IPA to Bourbon County Brand Stout, Goose Island endeavours to brew beers worthy of conversations, debates and celebrations – we don’t need to be the only beer you drink, we just want to be the best beer you drink. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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