Digital Media Centre

FREE NUGGETS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL NUGGET TASTER

28 January, 2026

• To celebrate the nation’s growing love for nuggets, and over 164 million chicken nuggets flying off Aldi’s shelves in the past year[1], the supermarket is recruiting an official Nugget Taster to help expand its range

• The supermarket is offering one lucky shopper their ‘dream job’, receiving a variety of Aldi nuggets for FREE in exchange for feedback
• The news coincides with the return of Aldi’s popular heart-shaped ‘Love Nuggets’ returning to shelves from 10^th February as part of the supermarket’s Valentine’s Day range
• Entries are now open until 4^th February

Aldi is on the hunt for the ultimate nugget connoisseur to claim the coveted title of its first-ever Nugget Taster.

The search comes as the nation’s love for nuggets reaches fever pitch. Cultural phenomena like the YouTube series ‘Chicken Shop Date’, which has amassed over a billion views in the last five years[1], and ‘#chickennuggets’, which has reached over 3.6 billion views globally[2], have cemented the humble nugget as a true cultural icon.

The successful applicant will receive a selection of Aldi’s best-selling nuggets to sample for free. This includes the supermarket’s popular Share the Love ‘Love Nuggets’ with Date Ketchup (£2.99, 350g),which return to stores from 10^th February as part of the Valentine’s Day range. Priced at just £2.99, the heart-shaped bites have already proven a fan favourite, with shoppers previously sharing their excitement on Facebook groups, New Foods UK and Snack Reviews.

In addition, the successful applicant will also receive the supermarket’s classic Oakhurst Chicken Nuggets with Dips (£1.79, 300g), Roosters Chicken Nuggets in Breadcrumbs (£1.65, 450g) and Tempura Chicken Nuggets (£3.99, 540g).

All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the supermarket’s Buying Team on future products.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours. Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”

To be in with a chance of landing this tasty job, all candidates need to do is send a video application to NuggetTaster@aldi.co.uk with the following details:

• Full name
• Age and location
• Social media handles
• Why they love Aldi’s nuggets
• Why they should be Aldi’s first-ever Nugget Taster

Entries are now open until 11:59pm 4^th February.

To enter and view the full T&Cs, visit: [Aldi Terms and Conditions – Aldi Chicken Nugget Taster Competition – ALDI UK Press Office]

-ENDS-

For further information, images or to request a sample, please contact the Aldi Communications team on: alditeam@clarioncomms.co.uk 020 7479 0910 www.facebook.com/AldiUK www.twitter.com/AldiUK

[1] YouTube

[2] TikTok

[1] Aldi’s sales data Jan 2025 – Dec 2025