Digital Media Centre

AIR FRYERS AND HOT TUBS ON THE CHRISTMAS TREE

Aldi unveils limited-edition Christmas baubles to celebrate iconic Specialbuys

• Kitchen gadgets, garden tools and household items form part of new handmade Christmas decoration range from supermarket
• Aldi’s Specialbuy Baubles are based on the most popular and random items sold, including the heated airer, chainsaw and air fryer
• Three-quarters (77%) of Brits admit to buying a Specialbuy having only gone in store for a food shop
• The limited-edition festive decorations will be available for lucky customers to win
• By Sunday 8^th December half of the nation will have put up their tree and decorations

ALDI RESPONDS TO THE RISING HOT HONEY TREND WITH TASTY NEW PRODUCT RANGE 

Dubbed the food trend of 2024, hot honey — a flavour which marries the sweetness of honey with a dash of hot chilli spice — has taken social media by storm, with almost one billion views on TikTok under the hashtag #hothoney¹ (and counting).  

ALDI LAUNCHES UK’S FIRST SUPERMARKET BUILD YOUR OWN GINGERBREAD TRAIN KIT AS #GINGERBREADTRAIN TREND SURPASSES 21 MILLION VIEWS ON TIKTOK 

Aldi is delivering all the Christmas joy this year with the launch of its NEW Build Your Own Gingerbread Train Kit (£5.99, 1,035g) and return of the fan favourite Build Your Own Gingerbread House (£5.99, 900g). Both available in stores from 28^th November.