The retailer was also recently named Which?’s ‘Best Value Brand of the Year’, recognised for consistently delivering strong quality at low prices2.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Being named the UK’s cheapest supermarket once again by Which?is fantastic recognition of our unwavering commitment to offering customers the very best value.At Aldi, we know how important it is for shoppers to make their money go further, especially as we head into the summer months. Our low prices mean shoppers can enjoy great quality food without overspending.”