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ALDI BEATS WAITROSE TO BE NAMED ‘SUPERMARKET OF THE YEAR’ FOR WINE – VOTED FOR BY UK SHOPPERS
11 March, 2025
- Thousands of Brits voted for Aldi in the People’s Choice Drinks Awards – results of which were announced in a ceremony held last night in Manchester
- As a result of value, quality, and innovation, the nation’s cheapest supermarket[1] beat rivals Waitrose and Co-op
Aldi has been named ‘Supermarket of the Year’ for wine at this year’s People’s Choice Drink Awards; the only national awards judged by consumers.
After having received the greatest number of public votes, Aldi topped the charts, beating competitors such as Waitrose and Co-op. Aldi’s Pierre Jaurant Côtes De Gascogne (£5.49) – part of the recently launched Spring Summer range, was also recognised within the ‘Mindful Drinking: Light and Easy’ category, taking home a Silver.
This success has been fuelled by its customer-centric approach; Aldi’s responsiveness to consumer trends has been exemplified in its ‘under-the-radar’ wines, developed in direct response to shopper demand[1].
Alongside this, the supermarket’s ‘Wine of the Week’ offers have proved hugely popular, with discounted bottles flying off the shelf at a rate of 32 every minute[2].
Beyond taste, Aldi has championed sustainability with pioneering solutions like paper and rPET bottles, proving quality and environmental responsibility go hand-in-hand.
And through initiatives like Aldi Wine Club, the supermarket has empowered its shoppers to directly influence its range, ensuring a truly resonant selection.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re thrilled to receive this award for our wine range, showcasing our commitment to offering exceptional value without sacrificing quality. Thank you to our customers for recognising our dedication.”
Aldi’s range of award-winning wine is available in stores nationwide now.
-Ends-
[2] TheMorningAdvertiser.co.uk
[3] 9 million bottles sold in 2024 via ‘Wine of the Week’ promotions
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
Business news
ALDI IS LOOKING FOR PARENTS TO JOIN NEW PANEL – WITH UP TO £400 IN SHOPPING VOUCHERS UP FOR GRABS
18 March, 2026Aldi has today announced it is on the lookout for 10 parents from across the UK to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives.
Aldi, who was recently named as Supermarket of the Year at the 2026 Loved By Parents Awards, is inviting parents of children ranging from babies through to teenagers to apply, with successful applicants reflecting the diversity of family life across the UK.
Those selected will be asked to take part in short surveys and product reviews at key points throughout the year, helping to inform Aldi’s family-focused initiatives and wider customer experience. In return, parents will receive £100 in Aldi vouchers every time they complete a survey, alongside free Mamia products and selected Specialbuys.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them. The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families - from the products we offer to the experience we provide in-store and beyond.
“We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for.”
Parents who would like to apply to join the Aldi Parent Panel are invited to submit either a short written application (up to 200 words) or a short video explaining why they would like to take part. Applications should be sent to aldiparentpanel@aldi.co.uk by Wednesday 15th April 2026.
For more information, please visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldi-parent-panel-the-panel/
The launch of the Aldi Parent Panel follows the return of the Mamia New Parent Fund for 2026, which will see Aldi will give away £100 vouchers every week for 12 months - totalling £5,200 - to help parents cover the cost of essentials including nappies, wipes, baby food pouches and toiletries.
