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ALDI BEATS WAITROSE TO BE NAMED ‘SUPERMARKET OF THE YEAR’ FOR WINE – VOTED FOR BY UK SHOPPERS

11 March, 2025

  • Thousands of Brits voted for Aldi in the People’s Choice Drinks Awards – results of which were announced in a ceremony held last night in Manchester
  • As a result of value, quality, and innovation, the nation’s cheapest supermarket[1] beat rivals Waitrose and Co-op

Aldi has been named ‘Supermarket of the Year’ for wine at this year’s People’s Choice Drink Awards; the only national awards judged by consumers.

After having received the greatest number of public votes, Aldi topped the charts, beating competitors such as Waitrose and Co-op. Aldi’s Pierre Jaurant Côtes De Gascogne (£5.49) – part of the recently launched Spring Summer range, was also recognised within the ‘Mindful Drinking: Light and Easy’ category, taking home a Silver.

This success has been fuelled by its customer-centric approach; Aldi’s responsiveness to consumer trends has been exemplified in its ‘under-the-radar’ wines, developed in direct response to shopper demand[1].

Alongside this, the supermarket’s ‘Wine of the Week’ offers have proved hugely popular, with discounted bottles flying off the shelf at a rate of 32 every minute[2].  

Beyond taste, Aldi has championed sustainability with pioneering solutions like paper and rPET bottles, proving quality and environmental responsibility go hand-in-hand.

And through initiatives like Aldi Wine Club, the supermarket has empowered its shoppers to directly influence its range, ensuring a truly resonant selection.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re thrilled to receive this award for our wine range, showcasing our commitment to offering exceptional value without sacrificing quality. Thank you to our customers for recognising our dedication.”

Aldi’s range of award-winning wine is available in stores nationwide now. 

-Ends- 

[1] Which.co.uk

[2] TheMorningAdvertiser.co.uk

[3] 9 million bottles sold in 2024 via ‘Wine of the Week’ promotions

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

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ALDI’S RECORD £1.65BN CHRISTMAS AS SHOPPERS SEEK UNBEATABLE PRICES

5 January, 2026

Aldi has recorded its best-ever Christmas, with sales of £1.65 billion (+3% vs. 2024) in the four weeks to Christmas Eve, as millions of shoppers turned to the UK’s lowest-priced supermarket to make their money go further during the festive season.

The supermarket said that price had been the biggest priority for shoppers in 2025, with customers seeking ways to celebrate on a budget without compromising on quality. Ahead of the big day, Aldi committed to beating rivals on the price of a traditional Christmas dinner – part of a £325m investment to lower hundreds of prices throughout the year.

The UK’s fourth-largest supermarket saw total sales increase by over 5% in the week leading up to Christmas, as customers spent around £500m with the discounter. Aldi said 22nd December marked its busiest trading day - as millions of customers flocked to stock up on seasonal items ahead of the big day.

Aldi colleagues handled over 57m transactions over the four-week period to Christmas Eve, its highest ever number.

Demand for its Specially Selected premium own-label range also increased by over 12%, showing that customers were still keen to treat themselves but in a way that offered better value for money.

Popular products included award-winning festive lines such as Aldi’s Specially Selected The Ultimate Wagyu Fat Roast Potatoes, Specially Selected Double Wrapped Pigs in Blankets, as well as Specially Selected White Chocolate Ganache Pinecones.

Shoppers also celebrated with a glass of fizz, with Aldi selling over 5.5m bottles, or 33m glasses, of sparkling wine over the festive period.

Aldi also saw strong demand for home-grown produce, with sales of British-sourced meat and vegetables up as customers supported British during their Christmas shop at Aldi. As a result, shoppers bought 56 million potatoes, 37 million carrots, and half a million turkeys – all sourced from Aldi’s long-standing British supplier partners.

Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.

“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.

“As we move into 2026, our focus remains unchanged - keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”

Aldi has been named the UK’s Cheapest Supermarket by consumer champion Which? for the past four years and also retained its Christmas Retailer of the Year crown at the Quality Food Awards 2025 for the sixth consecutive year.

Meanwhile, Aldi also continued its partnership with Neighbourly to support those in need during the festive season, donating an estimated one million meals to local charities, food banks and community groups across the UK.

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