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ALDI BEATS WAITROSE TO BE NAMED ‘SUPERMARKET OF THE YEAR’ FOR WINE – VOTED FOR BY UK SHOPPERS

11 March, 2025

  • Thousands of Brits voted for Aldi in the People’s Choice Drinks Awards – results of which were announced in a ceremony held last night in Manchester
  • As a result of value, quality, and innovation, the nation’s cheapest supermarket[1] beat rivals Waitrose and Co-op

Aldi has been named ‘Supermarket of the Year’ for wine at this year’s People’s Choice Drink Awards; the only national awards judged by consumers.

After having received the greatest number of public votes, Aldi topped the charts, beating competitors such as Waitrose and Co-op. Aldi’s Pierre Jaurant Côtes De Gascogne (£5.49) – part of the recently launched Spring Summer range, was also recognised within the ‘Mindful Drinking: Light and Easy’ category, taking home a Silver.

This success has been fuelled by its customer-centric approach; Aldi’s responsiveness to consumer trends has been exemplified in its ‘under-the-radar’ wines, developed in direct response to shopper demand[1].

Alongside this, the supermarket’s ‘Wine of the Week’ offers have proved hugely popular, with discounted bottles flying off the shelf at a rate of 32 every minute[2].  

Beyond taste, Aldi has championed sustainability with pioneering solutions like paper and rPET bottles, proving quality and environmental responsibility go hand-in-hand.

And through initiatives like Aldi Wine Club, the supermarket has empowered its shoppers to directly influence its range, ensuring a truly resonant selection.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re thrilled to receive this award for our wine range, showcasing our commitment to offering exceptional value without sacrificing quality. Thank you to our customers for recognising our dedication.”

Aldi’s range of award-winning wine is available in stores nationwide now. 

-Ends- 

[1] Which.co.uk

[2] TheMorningAdvertiser.co.uk

[3] 9 million bottles sold in 2024 via ‘Wine of the Week’ promotions

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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ALDI ACCELERATES LONDON EXPANSION WITH £40M INVESTMENT IN EIGHT NEW STORES

20 April, 2026

Aldi is expanding in London with eight new stores this year, bringing hundreds of new jobs and more affordable food options to communities lacking discount retailers.

The £40m expansion targets areas in the capital and Greater London, where many communities still rely on higher-priced convenience stores or traditional full-price supermarkets for their weekly shop.

New stores are planned for Hanworth (Twickenham Road), Willesden (High Road), Watford, Marble Arch, Hoxton, Orpington West, Epsom and Stepney Green. Existing Aldi stores in Enfield and Kilburn will also undergo refurbishments in 2026.

Last year, the UK’s biggest discounter opened new stores inside the M25, including Wimbledon, Fulham Broadway, Shoreditch, Caterham, Uxbridge, Old Kent Road and Kentish Town, alongside an extension in Colindale, helping bring its award-winning products and low prices to even more Londoners.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We know household budgets are still under pressure, and too many Londoners don’t have an Aldi within easy reach. These new stores will bring our unbeatable value to more families while creating around 200 new jobs across the capital.”

The expansion forms part of Aldi’s wider investment in Britain, with the supermarket set to invest over £370 million in opening new stores across the country this year.

Aldi was named the UK’s cheapest supermarket by consumer champion Which? for the fifth consecutive year. In the monthly Which? analysis of 89 popular branded and own-brand products, Aldi also started the year strongly, being named Which? Cheapest Supermarket for January, February and March 2026.

ENDS

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ALDI’S WINNING STREAK CONTINUES AS IT IS NAMED WHICH? CHEAPEST SUPERMARKET FOR MARCH 

3 April, 2026
  • Consumer champion Which? has named Aldi the UK’s Cheapest Supermarket for March 
  • Shoppers can save up to £64.38 by switching from Waitrose, Tesco and Sainbury’s to Aldi - loyalty cards included 
Read more "ALDI’S WINNING STREAK CONTINUES AS IT IS NAMED WHICH? CHEAPEST SUPERMARKET FOR MARCH "
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