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ALDI IS THE GOLDEN BRAND FOR NEW PARENTS

Supermarket collects a total of 17 MadeForMums award wins

Aldi receives FIVE Gold medals for nappies and bathtime products

Aldi’s winning baby and toddler range starts from just 85p

Parents have their work cut out when it comes to getting little ones ready for bed, so anything that makes night-time routines a little easier for them is a huge win. Aldi is also no stranger to huge wins, as the supermarket has just brought home 17 wins, including five gold medals at the 2024 MadeForMums awards, which is the UK’s biggest parenting reviews site.

Aldi’s Mamia Bedtime Bath, already a hit on social media, is said to help ‘soothe’ little ones before they turn in for the night. It cleaned up at the MadeForMums Awards 2024 when the 85p must-have took home a Gold medal. Aldi Mamia Baby Shampoo also came out head and shoulders above the competition, scooping another Gold for the supermarket.

Aldi wrapped things up with a further three Gold wins for its nappies, including Best Newborn Nappy and Best Toddler Nappy as tested and voted for by a nationwide Parenting Panel. Aldi Mamia remains the largest own-label nappy/pants brand in Great Britain, as over 1 in 5 nappies and pants sold are Mamia^*.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we strive to provide our customers with top quality products at every day, affordable prices and our award-winning Mamia brand is no different. These wins demonstrate that our Mamia brand is loved and trusted by real parents, and we’re thrilled to be adding it to our growing list of accolades!”

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