Aldi will be providing the option of face masks to all its store-based colleagues to further support their safety as they continue to feed the nation. This move is in addition to the previously announced provision of gloves and clear screens that are being installed at more than 7,000 checkouts. Colleagues can also now access the Government’s Covid-19 testing programme for critical workers.
Support for vulnerable and self-isolating customers
Aldi has also introduced a voucher scheme to make it easier for volunteers to buy food on behalf of the vulnerable and those self-isolating.
The vouchers are available to buy on a new Aldi voucher website vouchers.aldi.co.uk. Once purchased, the vouchers can be posted to any address in the UK so they can be given to volunteers, friends or family members to shop on behalf of vulnerable people.
Vouchers are available in denominations of £5.00 and £10.00 with no additional costs to customers for postage.
In addition, Aldi has joined the Government’s free school meals programme meaning those eligible can now access Aldi vouchers through the Edenred scheme.
Additional support for British producers
Aldi has agreed to buy additional volumes of British beef to support farmers faced with surplus product due to closures of restaurants and catering businesses.
It is selling 21-day matured British rump steak (£8.99, 900g) as a Specialbuy across its 877 UK stores.
Aldi is the UK’s fastest-growing fresh meat retailer and has reaffirmed its commitment to support the beef farming sector by spot buying additional volume where possible. The current Specialbuy alone consists of over 130,000 British rump steaks.
It is also helping horticultural suppliers by increasing orders of Spring plants that would otherwise be disposed of because of the closure of their normal routes to market. Aldi has agreed to sell over 200,000 Spring Perennials from its long-term partner Lovania Nurseries, who have worked with Aldi for over 20 years. Lovania have also benefitted from Aldi’s small supplier payment scheme, which was recently extended to guarantee immediate payments for all suppliers with a turnover of less than £1m. This is benefitting over 3,000 Aldi suppliers during this difficult period.
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”