Aldi is building on its successful festive food donations programme by donating to those in need on New Year’s Eve as well.
Since 2018, the supermarket has donated unsold fresh and chilled food to charitable causes after stores close on Christmas Eve.
For the first time, its 906 stores will now be inviting charity partners to collect unsold food on New Year’s Eve as well, when Aldi expects to donate a further 200,000 meals throughout the UK.
With the help of Neighbourly, a community giving platform that links businesses to charitable organisations, Aldi is also launching a Community Cupboard initiative, whereby it will prioritise donations to local community groups focused on feeding children over the forthcoming Christmas school holiday – and will do so again during the February half-term and Easter breaks.
Aldi expects its extended programme will lead to a record number of meals being donated over the festive season.
This year, the supermarket has also pledged to donate £1 to the Neighbourly Foundation for every one of its fresh whole turkeys and fresh turkey crowns purchased in the run-up to Christmas. It expects to raise more than £400,000 in total to help those in need.
Aldi is committed to helping to tackle food poverty within the UK. Thanks to its partnership with Neighbourly, all of Aldi’s 906 UK stores now donate surplus food to charity every day of the year.
Luke Peech, Managing Director of Corporate Responsibility at Aldi UK, said: “Access to fresh, affordable food should be a right, not a privilege, which is why we’re doing what we can to help those in need.
“Tackling food poverty is an issue that the country and our store colleagues are really behind, so it’s great to be extending our programme – particularly over the festive period and upcoming school holidays.”
Steve Butterworth, from Neighbourly, added: “Aldi already donates more than 650,000 meals a month across the UK but is stepping this up over Christmas and New Year.
“The festive season is usually busy for charities and food banks, but this year even more so, so the donations will definitely be welcomed.”
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.