Digital Media Centre

KEVIN THE CARROT TEAMS UP WITH MARCUS RASHFORD MBE FOR CHRISTMAS AD CAMPAIGN

• England striker provides voice for Marcus RADISHFORD alongside icon Kevin the Carrot and new nemesis Ebanana Scrooge in Aldi’s magical animated Dickensian-style TV Ad
• The supermarket’s campaign will provide 1.8 MILLION meals to families in need over the festive period
• ‘‘A Christmas Carrot’ TV ad premieres 19.15 Thursday 11^th November on ITV during centre break of Emmerdale

GET INTO THE SPIRIT OF CHRISTMAS! KEVIN THE CARROT AND FRIENDS RETURN TO ALDI TO KICK START FESTIVITIES

• Kevin plush toy returns with new friends Marcus Radishford and Ebanana Scrooge
• Aldi pledges £10,000 from Marcus Radishford toy sales to Magic Breakfast – a charity dedicated to providing children with school breakfasts

The nation won’t be saying ‘bah humbug’ this Christmas as Aldi announces the return of its fan favourite plush toy, Kevin the Carrot and this year, he is joined by a host of new friends, including special guest Marcus Radishford.  Available online and in stores from 25^th November, shoppers will need to be quick this year as once they’re gone, they’re gone!

ALDI LAUNCHES ITS FIRST ALDIMANIA WINTER COLLECTION

AND INVITES SHOPPERS TO ONLINE HIGH-FASHION CATWALK THIS WEEKEND

ONE SHELL OF A DISH! LUXURY LOBSTER TAILS ARE COMING TO ALDI THIS CHRISTMAS, 35% CHEAPER THAN WAITROSE

Tis the sea-son!Supermarket Aldi is set to launch its most luxurious Christmas seafood offering yet, which includes NEW Specially Selected Lobster Tails with Roasted Garlic/Thermidor (254g). Shoppers can enjoy this delicious seafood centrepiece for £12.99 – 35% cheaper than at Waitrose.

ALDI LAUNCHES FESTIVE SANDWICH SELECTION FROM £1.69 INCLUDING TURKEY & PIGS UNDER BLANKETS BLOOMER

Aldi shoppers can get their festive mitts on a mouth-watering selection of Christmas carbs, from smoked salmon sarnies to vegan sandwiches and brie bloomers. A sandwich to suit every festive palate whether you’re looking for an exciting working lunch or a decadent treat on the go.

YES WAY ROSÉ! ALDI LAUNCHES PREMIUM WINTER ROSÉ RANGE FOLLOWING ROCKETING SALES

• Aldi has launched new rosé wines as part of its Autumn Winter collection
• The supermarket has seen sales of the pink tipple rise +72% over the past two years
• It is predicted shoppers will continue to drink rosé wine this winter

Rosé wine, a drink usually associated with summer, is set to make waves this winter as its meteoric rise is predicted to continue by supermarket Aldi. Meeting consumer demand, Aldi has just unveiled eight new premium rosé wines as part of its Autumn Winter range, which are available online and in stores now.

ALDI BIDS FOR ‘SPECIALBUYS’, BRITAIN’S FAVOURITE SUPERMARKET AISLE, TO FEATURE IN NEW OXFORD ENGLISH DICTIONARY

• Iconic middle aisle, also known as The Aisle of Aldi, has obtained cult status thanks to the supermarket’s eclectic twice weekly range of “when they’re gone they’re gone” products
• Such is its iconic status, that Aldi is applying for ‘Specialbuys’ to appear in the new Oxford English Dictionary
• Latest stats from Aldi reveal the best-selling Specialbuys across the UK, including inflatable Spa Pools in Birmingham, Kamado BBQs in Bury and Caravan Toilet Fluid in Chelmsford, Essex

Middle aisle fans rejoice – supermarket Aldi is making a bid for ‘Specialbuys’ to be added to the Oxford English Dictionary after the iconic aisle has gained cult status with UK shoppers, thanks to its quirky range of top quality, affordable products – including everything from egg chairs to inflatable kayaks, fire pits to e-bikes and homeware to bedding.

ALDI LAUNCHES CHRISTMAS MINCE PIE RANGE WITH PRICES STARTING FROM JUST 79P

It’s never too early to enjoy a mince pie, right? Well shoppers don’t have to wait any longer as Aldi’s mince pies are starting to hit stores NOW.

OH BABY!

ALDI GIVES PARENTS THE GIFT OF SLEEP BY LAUNCHING A ONE-TIME ONLY DISCOUNTED SLEEP COURSE SPECIALBUY

• Aldi’s baby and toddler brand, Mamia, partners with Just Chill Baby Sleep to launch discounted, award-winning online infant sleep courses
• Aldi is making sleep courses accessible for all, allowing parents to get that much needed good night’s sleep at a fraction of the price
• The supermarket will offer sleep courses to parents nationwide from as little as £27, a saving of 40%