Digital Media Centre

ALDI’S SOURDOUGH SALES ARE SWIFTLY RISING AS THE QUEEN OF POP JUMPS ON TREND  

ALDI LAUNCHES TRIPLE-SAUCE BOTTLE AS BRITS SAUCY HABITS SPARK SUMMER DEBATE  

• Aldi launches triple-sauce bottle as new research finds Britain is a nation of condiment fanatics 

• A third of Brits would end a date over a sauce disagreement – while 84% would consider leaving a ketchup-less BBQ 

• And a saucy seven in ten Brits enjoy mixing multiple sauces, with three in five experimenting with custom blends at home 

• Aldi has designed a limited-edition triple-sauce dispenser that serves mayo, ketchup and mustard all at once 

This summer, Aldi is giving the nation the culinary contraption they never knew they needed: a limited-edition triple-sauce bottle that squeezes ketchup, mayo and mustard at the same time for one perfect, triple-hit mouthful. 

JUST IN TIME FOR FRESHERS – ALDI’S NEW DINNER SET FOR ONE IS HERE

Student chefs can enjoy a dinner party for one as Aldi unveils its NEW Student Dinnerware Set (£9.99) – featuring just one of each necessary eating utensil.

ALDI’S NEW FITNESS MUST-HAVES CAN ELEVATE WORKOUTS

• Aldi’s latest range helps shoppers explore new exercises, inspired by viral Fitness events 

• Including Battle Ropes, Kettlebells and more, the range starts from just £3.99 
• Available in stores from 21^st August 

FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL CRISP TASTER

• The supermarket brings back shoppers’ “dream job”opening applications for this year’s coveted competition where one chosen winner will receive FREE crisps in exchange for feedback
• The return follows celebrity interest, including Michelle Keegan’s viral Instagram plea: “IS THIS TRUE @aldiuk because I am READY and available with lots of experience”
• Reviews will help to guide and inform Aldi bosses for 2026
• Entries are now open until 21^st August

ALDI’S £12.99 HOT AIR BRUSH JOINS TIKTOK’S BLOW-DRY CRAZE

ALDI UNVEILS GAME CHANGING CLEANING GADGETS

• Aldi is revolutionising household cleaning routines with its Easy Cleaning game changers – including the Cyclonic Stick Vacuum (£39.99)

• Landing in stores from 17^th August 

ALDI WINE EXPERT REVEALS THE #1 DETAIL SHOPPERS MISS WHEN CHOOSING A PROSECCO

• Mistress of Wine, Sam Caporn, reveals her top tips on how to pick the perfect bottle, including de-bunking misconceptions such as putting a spoon in your bottle
• Shoppers can enjoy Aldi’s Prosecco with prices starting from just £4.99, including its recently launched Still Prosecco

DRAGONS’ DEN APPROVED SAUCE LANDS ON ALDI’S SHELVES IN A SUPERMARKET FIRST

• Aldi confirms it will be the first supermarket to stock rapidly growing Lumberjaxe sauce range
• Landing in stores nationwide from 17^th August, the Dragons’ Den approved flavours include Backyard BBQ and Moonshine Mango