Digital Media Centre

ALDI TAKES BACK CHEAPEST SUPERMARKET CROWN

• New research from consumer group Which? reveals Aldi has reclaimed its title of ‘Cheapest Supermarket’ for everyday supermarket essentials
• Shoppers can save up to £44.69 on their weekly shop by switching from Waitrose to Aldi
• Latest win marks the 21^st time that Aldi has come out on top, in the last 22 months

Aldi has taken back the crown of Which? Cheapest Supermarket for August after narrowly missing out in July. This followed 20 consecutive months of Aldi retaining the coveted crown.

SHOPPERS CAN ‘NAIL’ THE HOME REVAMP WITH ALDI’S NEW RENOVATION RANGE – STARTING FROM LESS THAN £3 

Keen DIYers can get ready to hammer out some home improvements without drilling a hole in their wallets with the return of Aldi’s Renovating on a Budget range, landing in stores from 11^th September.  The collection of DIY essentials will help budding builders transform living spaces without spending a fortune, as research reveals that almost a third of homeowners are making the decision to improve rather than move to avoid rising costs

BOY OR GIRL? ALDI LAUNCHES LIMITED EDITION GENDER REVEAL CUTHBERT CAKES

ALDI LAUNCHES PUMPKIN-THEMED INTERIOR MUST-HAVES

• Sell-out Pumpkin Casserole Dishes return with new colourways and designs
• Landing in stores from 14^th September, prices start from just £2.99

FROM ‘CRISP-MAS’ PARTIES TO ALDI’S TASTE PANEL: MEET THE MUM SHAPING THE FUTURE OF SUPERMARKET SNACKS    

• Anna Barney, 40, won a nationwide competition to become Aldi’s Crisp Taster securing a supply of free crisps as well as the coveted job role  

• Anna’s all-important reviews of Aldi’s crisps will be shared with Buyers to help inform the 2026 range  

• Crisp fanatic Anna, a mother of two, throws CRISP-mas parties every Christmas, and has even made herself a Crisp dress for the occasion  

ALDI LAUNCHES NEW AFFORDABLE AUTUMN WARDROBE STAPLES

• Save on autumn clothing essentials – from leather Chelsea boots to the must-have quilted tote, perfect for tapping into the colour palettes set to rule A/W25 fashion 

• Exclusive launch available in stores from 4^th September 

ALDI LAUNCHES UK SUPERMARKET FIRST ANGEL HAIR ICE CREAM FOLLOWING VIRAL TIKTOK CRAZE 

• The NEW Gamberina Angel Hair Ice Cream will land in Aldi stores from 15^th September for just £3.99 

• The ice cream is the supermarket’s response to the viral sensation, Angel Hair chocolate 

ALDI LAUNCHES NEW AMERICAN DINER RANGE INCLUDING WINGS, FRICKLES & S’MORES

• The supermarket unveils its first ever ALDIner range where shoppers can enjoy diner-inspired dishes at home, with prices starting from just £1.29
• From Frickles to Brisket Mac & Cheese, the full range will be available nationwide from 4^th September

ALDI BRINGS BACK HOME ESSENTIALS TO HELP STUDENTS ON A BUDGET WITH PRICES FROM JUST £1.49 

• The range lands in stores from 28^th August, with further products available from 31^st August, just in time to get prepped for the new academic year