Digital Media Centre

ALDI EXTENDS VIRAL PROTEIN RANGE FOR JANUARY— AND PRICES START FROM JUST 99P 

• Products land in store as searches for Aldi protein products hit a whopping 23 million on TikTok ¹ 
• Supermarket expects 1.7 million protein yoghurt pots to fly off shelves this January   

ALDI PREDICTS RECORD FIZZ SALES FOR NEW YEAR’S EVE

• The supermarket projects sales of over 4.5 million glasses of fizz during the lead up to New Year’s Eve

• The supermarket is also slashing the price of its best-selling sparkling, Crémant de Loire, dubbed the ‘steal of the season’- available for just £4.99

ALDI SLASHES PRICES EVEN FURTHER IN TIME FOR CHRISTMAS — STARTING FROM AS LITTLE AS 25P

ALDI SETS TWO-BOTTLE LIMIT ON SPARKLING OFFER 

• The supermarket’s Crémant De Loire will be reduced from £8.99 to just £4.99 from 27^th December

Aldi will introduce a two-bottle purchase limit on its Crémant De Loire from Friday 27^th December to Tuesday 31^st December, when it’s reduced from £8.99 to £4.99, just in time for New Year’s celebrations.  

Launched as part of the supermarket’s latest Autumn Winter range, this Specially Selected sparkling has been praised for its notes of its “mouthwatering, creamy, honey flecked, quince and golden apple fruit”. Aldi’s two-bottle limit aims to give more shoppers a chance to raise a toast to the New Year with this refreshing Crémant.  

ALDI’S SELL-OUT SCHOOL UNIFORM BUNDLE RETURNS FROM JUST £3.50 IN FIRST-EVER JANUARY LAUNCH

• The supermarket is offering shoppers two bundle options starting from just £3.50
• The range offers a 12-month satisfaction guarantee, giving families peace of mind

NEW RESEARCH FROM ALDI REVEALS WHAT KIDS REALLY THINK ABOUT SANTA — INCLUDING DITCHING COOKIES FOR PIZZA AND SHERRY FOR PRIME

Forget the traditional cookies and a glass of sherry for Santa on Christmas Eve — children believe what Santa really wants is pizza and a bottle of Prime. 

That’s according to new research from the nation’s favourite supermarket¹, Aldi, which quizzed over 1,000 primary school children to uncover their thoughts on Santa and his habits.  

ALDI DROPS PRICE OF ITS VALUE CHRISTMAS DINNER AND FESTIVE VEG EVEN FURTHER — WITH PRICES STARTING FROM JUST 8P

 Supermarket Aldi has dropped the price of its festive veg staples even further as it retains its promise to be the cheapest supermarket to buy a Christmas dinner.

Now, shoppers will be able to pick up Carrots (1kg), Parsnips (500g), Brussels Sprouts (500g), White Potatoes (2kg), Red and White Cabbages and Broccoli for just 8p, reduced from 15p in stores from 19^th December.

ALDI’S CHRISTMAS DESSERT RANGE FEATURES MINCE PIE CHEESECAKE BITES, A GIANT GOLD COIN AND RETURNING TV STAR ‘MILLIONAIRE’S BAUBLE’

ALDI WAGYU STEAK BEATS WAITROSE TO BE NAMED PRODUCT OF THE YEAR 

• The award-winning tomahawk steak, named ‘Product of the Year’ for 2024¹ by the Quality Food Awards, is part of Aldi’s biggest ever decadent range of Wagyu products 

• Landing in stores from 19^th December  

The nation’s cheapest supermarket² is launching its biggest ever range of Wagyu products after seeing demand for alternatives to the traditional turkey skyrocket last Christmas.