Digital Media Centre

CHARDONNAY: POISED FOR A BRIDGET JONES-FUELLED COMEBACK, SUGGESTS ALDI

• Rich, buttery Chardonnay is back and bolder than ever as Aldi reports strong sales and predicts 1.1 million glasses to be sold in the run up to Bridget Jones’ new film
• With the beloved Chardonnay-sipping singleton, Bridget, returning to the big screen this month, could this iconic character further fuel the Chardonnay renaissance?

CASTLE-CORE! ALDI BRINGS RED CARPET DRAMA FOR LESS

Supermarket takes aim at Jaden Smith’s €4,500 ‘Transylvania’ castle hat Grammy get up

Aldi is bringing red carpet glamour to its famous middle aisle, unveiling a show-stopping castle headdress inspired by Jaden Smith’s bizarre Grammy Awards look.

ALDI SELLING CHEAPEST DOZEN ROSES AT JUST £3.99 THIS VALENTINE’S DAY

Supermarket Aldi has unveiled its beautiful range of Valentine’s Day Flowers, with it’s iconic Dozen Red Roses costing less than a fiver. Available in stores nationwide from 11^th February and starting from just £1.99, Aldi’s flowers bring romance and luxury at unbeatable prices, ensuring there are no broken hearts this year.

ALDI LAUNCHES SPARKLING TWIST ON TRENDING PORTUGUESE ‘GREEN WINE’

• Aldi’s new Mimo Moutinho Vinho Verde is available in stores now for just £6.99
• The new sparkler has had the seal of approval from Mistress of Wine, Sam Caporn, who described it as “the perfect hybrid between a fruity wine and a fizz”
• The supermarket has also brought back its popular Ribolla Gialla, available in stores now

ALDI’S SELL OUT CHOCOLATE PETS MAKE A MUCH-ANTICIPATED RETURN FOR EASTER — INCLUDING AN ADORABLE NEW ADDITION!

• Charlie the Labrador and Honey the Golden Retriever are back by popular demand this Easter
• Joining the pet family is the NEW Mabel the Tabby Cat
• Also landing in Aldi stores is the NEW Easter Egg with Activity Book, Easter Egg with Plush Toy Chocolate and Character Chocolate Lollies

After selling out last year and flying from the shelves, Aldi’s range of Dairyfine Chocolate Pets (£3.99, 150g) are set to make a return to stores from 30^th January.

‘SPLIT THE C!’

ALDI LAUNCHES GUINNESS FLAVOURED CRISPS AHEAD OF SIX NATIONS

CAR OWNERS CAN SAVE MORE THAN £300 WITH ONE £6.99 ALDI PRODUCT 

Whether it’s from a parking error or a roadside bump, denting a car can be a stressful and costly mistake with repairs costing drivers £335 on average¹. To help shoppers save on costly repairs, Aldi has announced it is launching its latest range of must-haves for motor repairs.  

ALDI REVEALS OVER HALF OF BRITS THROW AWAY UNTOUCHED FOOD WASTING UP TO £520 A YEAR  

• As Brits embrace the ‘new year health kick’, supermarket Aldi has revealed the shocking scale of fruit and veg waste the average British family produces in a year  

• Results show at least nine pieces of fruit and veg are binned each week, totalling 468 a year 

• Brits reveal they’ve tried everything from hanging onions outside the window to wrapping their bananas in foil to keep their food fresh 

• Home food waste expert, Kate Hall, shows shoppers how to make the most of Aldi’s Fresh Guarantee and keep their fruit and veg fresh for longer 

ALDI LAUNCHES CHEAPEST VALENTINE’S DAY MEAL DEAL FOR JUST £2.99 PER PERSON

• Aldi’s Valentine’s Day deals are sure to make shoppers fall in love, with everything from Heart Shaped Lobster Pasta to Wagyu Lasagne
• The cheapest meal starts from just £5.97 for two – that’s £2.99 per person
• Available in stores from 10^th February