Digital Media Centre

ALDI LAUNCHES MOTHER’S DAY FLOWERS FROM JUST £1.89

• Aldi’s stunning and budget-friendly flower range returns, with beautiful bouquets starting at just £1.89
• From charming posies to elegant bouquets, available in stores from 27^th March there’s a perfect pick for everyone

ALDI’S NATIONWIDE HUNT FOR THE NEXT CHIEF EASTER EGG TASTING OFFICER RETURNS

• One lucky recruit will receive FREE CHOCOLATE in exchange for reviews on the supermarket’s Easter Eggs
• Feedback will help inform the Aldi Buying Team ahead of decision making for next year’s range
• For every valid entry Aldi receives, the supermarket will donate an Easter Egg to Neighbourly
• Chocolate lovers have until 3^rd April to apply for the sweetest job of a lifetime!

Supermarket Aldi is on the hunt for an enthusiastic candidate with an egg-cellent palate to fill this year’s ‘Chief Easter Egg Tasting Officer’ role. 

The chosen recruit will be given an egg-straspecial selection of Aldi’s 2025 Easter chocolate to sample at home for free. In exchange, they will provide exclusive reviews of each product, sharing thoughts on taste, texture and appearance that will help guide the supermarket’s 2026 Easter Egg range.

ALDI LAUNCHES NEW AND EXCLUSIVE BLUEY BUYS FROM JUST £1.79

• The range also includes the sell-out plush Bluey chair

Bluey fans rejoice as Aldi has announced NEW and exclusive Bluey toys will be landing in the middle aisle. Bring home kid’s favourite characters with new launches and returning must-haves from just £1.79, in stores from 30^th March. Bluey enthusiasts better be quick, as with all Specialbuys, once they’re gone, they’re gone!

‘THAT’S THAT ME ESPRESSO’ EGG!

ALDI LAUNCHES NEW BOOZY ESPRESSO MARTINI EGG FOR EASTER

• Aldi jumps on Espresso hype with its latest Easter Egg launch — the NEW Infusionist Coffee & Caramel Egg-Fusion Martini Duo
• Available in stores from 23^rd March, the new egg includes a ready-to-drink espresso martini cocktail can

This Easter, Aldi is serving up a spirited surprise. Introducing the brand-new Infusionist Coffee & Caramel Egg-Fusion Martini Duo (£7.99, 140g) — a decadent chocolate indulgence that comes complete with its own ready-to-drink cocktail. Available in stores from 23^rd March.

GET A PIZZA THIS: ALDI’S BBQ PIZZA OVEN RETURNS FOR JUST £29.99 

Pizza night just got an upgrade – Aldi’s sell-out BBQ Pizza Oven is making a comeback! Hitting shelves on 27^th March and costing just £29.99, this fan-favourite gadget turns any garden into a pizzeria. Budding dough spinners will need to hurry though as with all Aldi Specialbuys, once they’re gone, they’re gone.  

BUN DON’T WALK! ALDI UNVEILS ITS 2025 HOT CROSS BUN RANGE INCLUDING RETRO RHUBARB AND CUSTARD FLAVOUR & FRENCH BRIOCHE BUNS

• Starting from just 18p per bun, shoppers can get their hands on Aldi’s delicious hot cross bun range from 17^th March

ALDI UNVEILS RUNNING ESSENTIALS AHEAD OF MARATHON SEASON- INCLUDING A SMART FITNESS TRACKER

ALDI LAUNCHES NEW EASTER EGG DESIGNED BY 12-YEAR-OLD SCHOOLGIRL

· Naomi Martinez, 12, was selected from hundreds of applicants to be named the winner of Aldi’s Design an Easter Egg competition — a supermarket first!  

· Her Dairyfine Ice Cream Egg will be available in Aldi stores nationwide from 23rd March

ALDI LAUNCHES EASTER VERSION OF VIRAL MUNCH MIX

Aldi is bringing Easter cheer to shoppers with the launch of its NEW award-winning¹ Dairyfine Easter Munch Mix Tin (£5.99, 350g), available in stores from 23^rd March.