Digital Media Centre

NEW RESEARCH FROM ALDI REVEALS WHAT KIDS REALLY THINK ABOUT SANTA — INCLUDING DITCHING COOKIES FOR PIZZA AND SHERRY FOR PRIME

Forget the traditional cookies and a glass of sherry for Santa on Christmas Eve — children believe what Santa really wants is pizza and a bottle of Prime. 

That’s according to new research from the nation’s favourite supermarket¹, Aldi, which quizzed over 1,000 primary school children to uncover their thoughts on Santa and his habits.  

ALDI DROPS PRICE OF ITS VALUE CHRISTMAS DINNER AND FESTIVE VEG EVEN FURTHER — WITH PRICES STARTING FROM JUST 8P

 Supermarket Aldi has dropped the price of its festive veg staples even further as it retains its promise to be the cheapest supermarket to buy a Christmas dinner.

Now, shoppers will be able to pick up Carrots (1kg), Parsnips (500g), Brussels Sprouts (500g), White Potatoes (2kg), Red and White Cabbages and Broccoli for just 8p, reduced from 15p in stores from 19^th December.

ALDI’S CHRISTMAS DESSERT RANGE FEATURES MINCE PIE CHEESECAKE BITES, A GIANT GOLD COIN AND RETURNING TV STAR ‘MILLIONAIRE’S BAUBLE’

ALDI WAGYU STEAK BEATS WAITROSE TO BE NAMED PRODUCT OF THE YEAR 

• The award-winning tomahawk steak, named ‘Product of the Year’ for 2024¹ by the Quality Food Awards, is part of Aldi’s biggest ever decadent range of Wagyu products 

• Landing in stores from 19^th December  

The nation’s cheapest supermarket² is launching its biggest ever range of Wagyu products after seeing demand for alternatives to the traditional turkey skyrocket last Christmas.

GEN Z SLEIGHS TRADITIONAL CHRISTMAS DINNER: STUDY REVEALS 78% OF GEN Z WANT TO CHANGE UP TRADITIONAL CHRISTMAS FOOD, WITH MINCE PIES, CHRISTMAS PUDDING AND CRANBERRY SAUCE MOST DISLIKED

• Over half of Gen Z want to introduce more modern foods like crispy fried chicken, deep-fried halloumi and pizza to the Christmas dinner table
• 64% of Gen Z want to swap Christmas pudding for an alternative dessert, while 67% of over 65s love the traditional favourite
• Supermarket Aldi launches Christmas Pudding Exchange Service which allows Brits to swap their unwanted pudding for a festive dessert they prefer

ALDI IS SELLING CHRISTMAS DINNER FOR SIX FOR UNDER £12 — THAT’S JUST £1.91 PER HEAD!  

Christmas dinner for less than £2 at Aldi? Now that’s something to sprout about! Savvy shoppers on the hunt for a mouthwatering Christmas roast that won’t pull on the purse strings can grab everything they need to cook up a six-person festive feast for as little as £1.91 per head. 

ALDI UNVEILS QUIRKY NEW CHEESE FLAVOURS FOR CHRISTMAS INCLUDING WASABI CHEDDAR AND FUDGE-INFUSED WENSLEYDALE

• The supermarket’s NEW range of Specially Selected cheeses start from just £2.49
• Available in stores now

Aldi is shaking up the chilled aisle this festive season with a NEW range of Specially Selected cheeses featuring unexpected and daring flavour combinations. Forget boring cheddar as this year Aldi is offering everything from the sweet and creamy to the spicy and bold to get those tastebuds tingling. Available in stores now starting from just £2.49.

ALDI’S £7.99 HACK FOR STAYING WARM ON THE ROAD AS TEMPERATURES DROP 

As temperatures drop, Aldi is offering shoppers a cold weather hack that costs less than a tenner and will make cold mornings a little more bearable. Available in stores from 15^th December, the Heated Car Seat Cover will help keep drivers cosy on chilly commutes, however, shoppers had better start their engines because as with all Specialbuys, once they’re gone, they’re gone! 

ALDI IS SELLING THE CHEAPEST FRESH TURKEYS THIS CHRISTMAS 

• The UK’s cheapest supermarket¹is offering the cheapest fresh turkey from just £5.90 (£2.95 per kg), available nationwide from 19^th December 

• Aldi’s frozen turkeys are available to buy in stores now