Digital Media Centre

ALDI LAUNCHES LIMITED-EDITION FOOTBALL SHIRTS AND FANS CAN’T GET ENOUGH 

• Launched today, the exclusive shirts are sponsored by Aldi’s fan-favourite butter, Nordpak 

ALDI SERVES UP SUMMER FUN WITH PADEL RACKETS, TRAMPOLINES AND OUTDOOR GAMES FROM JUST £2.99

• Shoppers can join the sport sweeping the nation with Aldi’s Padel Racket (£22.99) and make a splash with the giant Inflatable Football Dartboard (£24.99) – in stores from 25^th June
• The much-loved Trampoline (£79.99) returns just in time for summer
• Pocket-friendly Diving Accessories from just £2.99 will keep kids entertained all summer – available while stocks last

ALDI’S SELL-OUT PET POOL IS BACK AND POOCHES ARE CELEBRATING WITH AN EXCLUSIVE POOL PARTY  

• Pups have been spotted living the ulti-mutt summer dream, enjoying their own ‘pooch pool party’ with Aldi’s new Pet Shop range  

• The range lands as the UK sees interest in pet swimming & paddling pools surge with Google searches up by 382% vs last summer¹ 

• From splash-worthy floating toys to cooling beds and frozen chew toys, Aldi has everything dogs need to stay cool this summer  

• Aldi’s Collapsible Pet Pool lands in stores from 21^st June  

ALDI’S SELL-OUT AMERICAN-STYLE ICE CREAMS ARE BACK AS BRITS BRACE FOR 34C WEATHER

• Aldi’s fan-favourite Gianni’s American Style Ice Cream Tubs are available in stores now for just £1.99, with moreish flavours including Chocolate Brownie, Cookie Dough and Cheeky Monkey
• Also available are Aldi ‘s famous Gianni’s Tropico Exotic Fruit Lollies (£1.19, 3 pack)

AWARD-WINNING ALDI WINES FROM £4.99 THAT IMPRESSED THE WORLD’S TOP WINE JUDGES

ALDI LAUNCHES TONGUE-IN-CHEEK AD RIVALLING DESIGNER FRAGRANCE ADS 

BRITS GET MORE COMPLIMENTS WEARING BUDGET SCENTS THAN DESIGNER ONES, ALDI REVEALS AS IT LAUNCHES NEW FRAGRANCE AD 

Brits are ditching expensive designer fragrances in favour of affordable alternatives, according to new research by Aldi. 

Research found two thirds of Brits (67%) believe cheaper perfumes and aftershaves smell better than luxury originals, while more than half (57%) say they’ve received more compliments wearing affordable fragrances than designer scents. 

ALDI LAUNCHES FATHER’S DAY RANGE INCLUDING HUGE GODFATHER STEAK AND NEW ‘FLAT IRON MAN’ STEAK 

• The supermarket’s epic Father’s Day meat range also includes the return of the legendary 28oz ‘Godfather’ Rump Steak and a new luxurious Flat Iron Steak  

• The range is landing in stores from 15^th June  

ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79 

• Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley

• Landing in stores from 18^th June 

ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP