Digital Media Centre

ALDI’S POPULAR BABY EVENT RETURNS

ALDI BRINGS BACK COSY WINTER WARMERS – INCLUDING HEATED AIRERS AND A FOOT WARMER HOT WATER BOTTLE

• Range features the returning Foot Warmer Hot Water Bottle alongside wearable warmers and heated blankets
• The range also sees the return of Aldi’s sell out Heated Airers, all available in stores from 11^th January  

ALDI’S “AMAZING” HEALTH JUICE SHOTS ARE IN STORE FOR JUST 99P ALONG WITH NEW HEALTH RANGE PRODUCTS

• Aldi’s Health Juice Shots are as popular as ever as #GingerShot trend racks up over 66K TikTok videos, available in stores now
• The Health Soups also return alongside new launches including functional salads and smoothies

ALDI EXPANDS ITS POPULAR PROTEIN RANGE INCLUDING NEW VIRAL PROTEIN BALLS

• The NEW Protein Balls land in Aldi as #ProteinBalls continue to trend with 19k TikTok videos¹ and 294k Instagram tags² 

• Available in stores now, the protein balls join other high-protein launches including Gianni’s High Protein Ice Cream Tubs, Bridge Layered Protein Bars and Harvest Morn Protein Multigrain Hoops 

Quality Food Award’s ‘Retailer of the Year’ winner³, Aldi, is helping shoppers kick-start healthier habits in 2026 with the launch of its NEW Protein Balls (69p, 40g), available in stores now. 

CRANBERRY CHAOS! BRITS REVEAL THE MOST-FORGOTTEN CHRISTMAS DINNER ESSENTIALS

Cranberry sauce has been named the UK’s most commonly forgotten Christmas dinner item – followed by cream and stuffing.

New research commissioned by Aldi shows nearly a quarter (23%) of those who cook Christmas dinner have forgotten a key item before. Among those who’ve been caught out, 44% realised on Christmas morning – and 31% only noticed once cooking was already underway.

ALDI UNVEILS GIANT CUTHBERT-SHAPED CHRISTMAS TREE  

• A giant Cuthbert-shaped Christmas tree has been spotted visiting famous Brighton landmarks 

• Decorated in baubles and lights, Aldi’s Cuthbert was seen soaking up the festive atmosphere in various locations 

• The topiary tree can be found at the Aldi store on Pacific Drive, Eastbourne from 18^th – 22^nd December 

ALDI SLASHES PRICE OF ITS FESTIVE VEG EVEN FURTHER TO JUST 5P

ALDI KICKS OFF ‘SPROUT-OCRACY’ VOTE TO SETTLE NATIONAL SPROUT DEBATE BY COCKTAIL 

• Aldi seek public vote over controversial sprout-flavoured cocktail ‘Sprout Nog’ ahead of the festive season 

• The controversial cocktail mixes festive flavour profiles such as cinnamon, ginger and cloves with Brussels sprout-infused spirits 

• New research shows that 56% of the nation consider themselves ‘sprout-lovers’ with 46% likely to experiment with the vegetable this Christmas 

• It comes as half of over-65s insist ‘you shouldn’t mess with a Christmas classic’ 

• Gloucester has earned top spot as the city with the bougiest Brussels, garnishing with pancetta (46%), chestnuts (23%), and maple syrup (31%) 

• The ‘sprout-ocracy’ will help determine whether the supermarket will roll out the Sprout Nog cocktail in stores – putting the all-important vote to the people 

• The supermarket expects to sell almost 3 million packs of Brussels sprouts this Christmas 

“I’M A WINE EXPERT AND HERE’S WHY YOU’VE BEEN PAIRING YOUR CHRISTMAS DINNER WINES ALL WRONG”

• Sam Caporn, Aldi’s wine expert, says it’s time to break tradition and be more adventurous when pairing wines this Christmas
• From pigs in blankets to Brussels sprouts and creamy cauliflower cheese, Sam shares unexpected pairings from Aldi’s latest wine range, available in stores now