Product News

ALDI’S SOURDOUGH SALES ARE SWIFTLY RISING AS THE QUEEN OF POP JUMPS ON TREND
21 August, 2025- Aldi is reportedly selling 70% more sourdough this year vs 2024, with 270,000 loaves flying from shelves per week[1]
- This news comes as Taylor Swift calls sourdough her latest ‘obsession’[2] and admits she’s talking about the bread “60% of the time”
Aldi has revealed a remarkable surge in sourdough sales, confirming the beloved artisanal bread has soared to new heights as a British household favourite.
Product News

ALDI LAUNCHES TRIPLE-SAUCE BOTTLE AS BRITS SAUCY HABITS SPARK SUMMER DEBATE
20 August, 2025- Aldi launches triple-sauce bottle as new research finds Britain is a nation of condiment fanatics
- A third of Brits would end a date over a sauce disagreement – while 84% would consider leaving a ketchup-less BBQ
- And a saucy seven in ten Brits enjoy mixing multiple sauces, with three in five experimenting with custom blends at home
- Aldi has designed a limited-edition triple-sauce dispenser that serves mayo, ketchup and mustard all at once
This summer, Aldi is giving the nation the culinary contraption they never knew they needed: a limited-edition triple-sauce bottle that squeezes ketchup, mayo and mustard at the same time for one perfect, triple-hit mouthful.
Product News

FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL CRISP TASTER
14 August, 2025- The supermarket brings back shoppers’ “dream job”opening applications for this year’s coveted competition where one chosen winner will receive FREE crisps in exchange for feedback
- The return follows celebrity interest, including Michelle Keegan’s viral Instagram plea: “IS THIS TRUE @aldiuk because I am READY and available with lots of experience”
- Reviews will help to guide and inform Aldi bosses for 2026
- Entries are now open until 21st August
Product News

ALDI WINE EXPERT REVEALS THE #1 DETAIL SHOPPERS MISS WHEN CHOOSING A PROSECCO
11 August, 2025- Mistress of Wine, Sam Caporn, reveals her top tips on how to pick the perfect bottle, including de-bunking misconceptions such as putting a spoon in your bottle
- Shoppers can enjoy Aldi’s Prosecco with prices starting from just £4.99, including its recently launched Still Prosecco