Digital Media Centre

RUN, DON’T WALK! ALDI LAUNCHES £1.49 RETRO COCKTAILS

• The launch taps into nineties nostalgia with retro flavours Blue Raspberry and Cherryade
• Landing in stores from 7^th September, available for just £1.49

ALDI WINE EXPERT REVEALS GENIUS HACK USING UNEXPECTED HOUSEHOLD ITEM TO KEEP ROSÉ COLD

• Aldi’s wine expert Sam Caporn MW reveals her go-to frozen hack to keep rosé beautifully chilled: swapping traditional ice cubes for frozen grapes
• The tip comes as research reveals Britain is split over adding ice to rosé, with 48% admitting they do it, while half of the nation (51%) refuse to dilute their glass
• The trick pairs perfectly with Aldi’s budget-friendly rosé range, available from just £5.29

ALDI HELPS BRITS GET AUTUMN READY WITH NEW CLOTHING RANGE FOR JUST £3.99

• As the heatwave disappears, shoppers can snuggle up and prepare for the change in weather with Aldi’s returning Autumn Clothing Essentials range 

• Bringing big comfort for little prices is Aldi’s Changing Robe for just £29.99, paired with the must-have Warm Clogs (£6.99)

• Shoppers can bag Aldi’s Premium Carry On Backpack for just £17.99 

• Landing in stores nationwide from 3^rd September 

ALDI’S SPOOKY HALLOWEEN DECOR STARTS FROM JUST 99P

ALDI MAKES RICKI REID ‘AMBASSADOR OF JOY’ AT LOCAL FINSBURY PARK STORE AFTER BELOVED BUS DRIVER IS ASKED TO STOP BLOWING BUBBLES ON HIS LONDON ROUTE 

Aldi has appointed a new ‘Ambassador of Joy’ after local London legend Ricki Reid was asked to stop blowing bubbles on his bus route through the capital.  

Ricki has been given the title after spreading joy among passengers on his journey between Finsbury Park and Whitechapel, with his bubble-blowing antics proving particularly popular with younger passengers, who reportedly nicknamed his service the ‘bubble bus’. 

ALDI IMPOSES 3-BOTTLE LIMIT AS IT SLASHES THE PRICE OF VIRAL ROSÉ MAGNUM TO UNDER A TENNER 

• Aldi is slashing the price of its Le Grand Poulet Rosé Magnum to just £9.99 (from £11.99) 

• The deal is available in-store from 27^th August 

• Limited to three bottles per customer, while stocks last 

ALDI’S BABY & TODDLER EVENT RETURNS

• Aldi’s Baby & Toddler event is back, with prices starting from as little as £2.49
• Available in the middle aisle from 27^th August, the range features nursery, potty training and everyday baby essentials for less

GET A DEGREE IN SAVINGS: ALDI STUDENT KITCHEN ESSENTIALS RETURN FROM JUST £1.49

• Students can chop, blend and fry their way to top marks as Aldi’s Student Kitchen Essentials range returns
• Landing in stores from 20^th August

FROM CHECKOUT TO CATWALK: ALDI UNVEILS FASHION-FORWARD SPECIAL TIES 

Aldi launches Special Ties, inspired by the celebrity style driving the fashion comeback 

• Aldi is jumping on this season’s unexpected wardrobe staple with a high-fashion tie range 

• Once reserved for boardrooms and weddings, the tie is making a comeback as a casual style statement, with almost two thirds of Brits (65%) now owning one 

• Over half of Gen Z (57%) now claim ties are fashionable again, with more than four in ten (41%) wearing them as fashion accessories 

• Over a third of Brits (36%) have worn a tie on a night out or to dinner, while almost a quarter (23%) say celebrity fashion has helped them embrace the trend 

• The new range gives the humble office tie an elevated makeover, inspired by popular Aldi products, including Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy