Digital Media Centre

ALDI LAUNCHES “ABSOLUTELY DELICIOUS” SUPERMARKET-FIRST CHEESECAKE COOKIE SANDWICHES FOR JUST £2.99

NO BAG? NO PROBLEM: ALDI UNVEILS JACKET THAT TRANSFORMS INTO A SHOPPING BAG 

Aldi reveals transformable jacket as new research uncovers the nation’s bizarre bag for life habits 

• Aldi’s Swag For Life Jacket unveiled, as nearly half of Brits (46%) admit they regularly forget their shopping bags 

• 85% of Brits say they have a ‘bag of bags’ at home, with one in six admitting to hoarding more than 15 reusable carriers at home 

• Brits reveal the things they’ve used instead of a shopping bag to carry groceries, from a cardboard box (16%) and a baby changing bag (4%) to even a wheelbarrow (2%) 

• Aldi’s limited-edition Swag For Life Jacket transforms from an everyday coat into a reusable shopping bag in 10 seconds, available for customers to win via an email giveaway from 23^rd September 

ALDI’S SPOOKY HALLOWEEN DECOR STARTS FROM JUST 99P

• With more and more Brits participating in Halloween, Aldi is stepping in to make treats and tricks frightfully affordable
• Celebrate this scary season with Aldi’s budget-friendly range, all for under £20
• The spooktacular range lands in stores on 27^th September

IT’S NEVER TOO EARLY!  

ALDI’S AWARD-WINNING MINCE PIES ARE BACK FROM JUST 21P A PIE 

• Savvy shoppers can stock up on festive favourites, including Specially Selected All Butter, Ballycastle and Jamaican Rum Mince Pies, from 20^th September 

With just 100 days to go until Christmas, Aldi has unveiled the first of its award-winning mince pies, starting from just £1.25 a pack — as little as 21p per pie. 

IMPROVE, DON’T MOVE: ALDI HELPS BRITS TACKLE HOME TRANSFORMATIONS FOR LESS 

• With three quarters of homeowners planning to stay put after renovating¹, Aldi is helping DIYers hammer home savings with its budget-friendly DIY buys 

• Shoppers can paint like a pro with the Electric Spray Gun

• Available in stores from 17^th September, with prices starting from as little as £3.99 

ALDI SERVES UP A TASTE OF AUTUMN WITH THE RETURN OF ITS SELL-OUT PUMPKIN DISH

• Back by popular demand, Aldi’s Pumpkin Dish returns to the middle aisle for £12.99,just in time for autumn hosting
• The seasonal favourite lands in stores on 13^th September, alongside returning autumnal kitchen must-haves

ALDI’S BUDGET HOME BAKER RANGE IS BACK 

• Aldi’s sweetest new range lands just in time to inspire the nation ahead of baking season 

• The legendary Classic Stand Mixer returns to help shoppers whip up a storm for just £34.99

• The latest range is available in stores from 13^th September 

ALDI EXTENDS SELL-OUT TV FAVOURITE FLAKE BAKE RANGE WITH NEW JAMAICAN-INSPIRED READY MEALS FOR JUST £3.99 

• Previous winner of Channel 4 hit ‘Aldi’s Next Big Thing’, Flake Bake, is expanding its popular range with authentic Jamaican ready meals joining Aldi’s range 

• Shoppers can get a taste of the Caribbean with spicy Jerk BBQ Chicken with Rice & Peas and rich, smoky BBQ Beef with Sweet Potato Mash 

• The brand-new dishes will launch nationwide on 16^th September for £3.99 

ALDI LAUNCHES TREND-LED NEW PET RANGE FROM £2.49

• Aldi’s Essential Winter Petcollection combines comfort with style just in time for the colder months
• From the Dog Bomber Jacket (from £6.99) to the Dog Raincoat (£9.99), these stylish solutions will keep strolling pups snug
• Available in stores 10^th September