Digital Media Centre

FROM CHECKOUT TO CATWALK: ALDI UNVEILS FASHION-FORWARD SPECIAL TIES 

Aldi launches Special Ties, inspired by the celebrity style driving the fashion comeback 

• Aldi is jumping on this season’s unexpected wardrobe staple with a high-fashion tie range 

• Once reserved for boardrooms and weddings, the tie is making a comeback as a casual style statement, with almost two thirds of Brits (65%) now owning one 

• Over half of Gen Z (57%) now claim ties are fashionable again, with more than four in ten (41%) wearing them as fashion accessories 

• Over a third of Brits (36%) have worn a tie on a night out or to dinner, while almost a quarter (23%) say celebrity fashion has helped them embrace the trend 

• The new range gives the humble office tie an elevated makeover, inspired by popular Aldi products, including Nordpak Slightly Salted Butter, Bramwells Baked Beans and Professor Peppy 

ALDI LAUNCHES PREMIUM MASSAGE GUN TO HELP SHOPPERS SAVE ON RECOVERY

• Stop settling for soreness with Aldi’s must-have Massage Gun (£19.99)
• The latest Fitness Event range helps fitness fans recover like the pros, landing in stores from 16^th August

GET AUTUMN READY ALDI EMBRACES AUTUMN EARLY WITH COSY HOME FRAGRANCES – WITH PRICES STARTING FROM JUST £2.99

• As Pumpkin Spice season approaches Aldi shoppers can get their hands on the must have Decorative Pumpkin Candle
• The popular Autumn Home Fragrance collection returns, including the fan favourite Hurricane Candles
• The ultimate cosy home must-haves land in stores from 13^th August

ALDI’S £40 GARDEN GADGET IS THE SECRET TO SPOTLESS GARDENS THIS AUTUMN

• Make light work of autumn chores with Aldi’s Garden Tidy range starting from just £3.79
• Featuring the £39.99 fan-favourite Manual Sweeper, back to sweep the autumn mess away
• Available in stores from 13^th August

ALDI LAUNCHES NEW TOY RANGE TO HELP KEEP KIDS ENTERTAINED THIS SUMMER 

• Keep the kids entertained and lower screen time this summer with Aldi’s latest toy range, starting from just £1.69 

• Landing in stores on 2^nd August 

ALDI IS GIVING AWAY FREE SKINCARE 

• Beauty lovers can enter Aldi’s giveaway via @aldispecialbuysuk for the chance to receive Lacura’s Marine Skincare collection 
• Entries are open now and close on Sunday 2^nd August 

ALDI’S POPULAR TASTE OF ASIA RANGE RETURNS, WITH PRICES STARTING FROM JUST 59P 

• Aldi’s Asian-inspired range returns on 30^th July  

• Must-haves include the NEW Vietnamese Pho and Japanese Style Ramen Kits, and fan-favourite Duck and Teriyaki Beef Hand Cooked Crisps 

• Prices start from just 59p  

Supermarket Aldi has announced the return of its pho-nomenal Asian-inspired range, landing in stores from 30^th July. The range, packed with on-trend essentials for spice-packed meals and elevated snacking, comes as shopper appetite for Asian flavours continues to rise. 

ALDI LAUNCHES SWATCH KEYRING AS BRITS WASTE £103M A YEAR ON THE ‘WRONG SHADE’ OF ROSÉ

• Aldi launches limited-edition Rosé Swatch keyring, inspired by its curated rosé range, to help shoppers find the perfect shade
• Rosé sales have increased following the recent hot weather – with some Aldi bottles doubling their sales this year
• Nearly one in three Brits have turned down a glass of rosé because it wasn’t the right colour
• More than £103 million worth of rosé is rejected every year because of colour preferences

ALDI LAUNCHES NEW PICKLE DIP FOR LESS THAN £1 FOLLOWING TIKTOK CRAZE