Digital Media Centre

ALDI SET TO GIVE AWAY THOUSANDS OF FREE STRAWBERRIES TO CELEBRATE WIMBLEDON

• To celebrate the tournament, Aldi is giving away thousands of free strawberries at its Wimbledon store between Monday 29^th June and Friday 3^rd July
• The supermarket is also selling strawberry punnets to just 99p
• What’s more, Aldi reveals it’s gearing up for sales of five million strawberry punnets over the Wimbledon period alone

ALDI DROPS GENIUS MINI COOLING GADGET TO SAVE BRITS FROM SLEEPLESS NIGHTS

• The ultimate hack for blasting a breeze in hard-to-cool spots like home offices and bedrooms
• Available in stores from 2^nd July, but shoppers must act fast – they’re sure to fly out of the middle aisle!

ALDI’S NEW DÉCOR RANGE GIVES HOMES A COASTAL MAKEOVER WITH PRICES FROM JUST £2.99

• Shoppers can get the high-end ‘Coastal Chic’ look for a fraction of the price with Aldi’s latest home décor range

• The collection features on-trend jute rugs and woven poufs that look straight out of an interior design magazine

• With prices ‘shore’-to-please from just £2.99, the range is available in stores from 2^nd July

ALDI LAUNCHES LIMITED-EDITION FOOTBALL SHIRTS AND FANS CAN’T GET ENOUGH 

• Launched today, the exclusive shirts are sponsored by Aldi’s fan-favourite butter, Nordpak 

ALDI SERVES UP SUMMER FUN WITH PADEL RACKETS, TRAMPOLINES AND OUTDOOR GAMES FROM JUST £2.99

• Shoppers can join the sport sweeping the nation with Aldi’s Padel Racket (£22.99) and make a splash with the giant Inflatable Football Dartboard (£24.99) – in stores from 25^th June
• The much-loved Trampoline (£79.99) returns just in time for summer
• Pocket-friendly Diving Accessories from just £2.99 will keep kids entertained all summer – available while stocks last

ALDI’S SELL-OUT PET POOL IS BACK AND POOCHES ARE CELEBRATING WITH AN EXCLUSIVE POOL PARTY  

• Pups have been spotted living the ulti-mutt summer dream, enjoying their own ‘pooch pool party’ with Aldi’s new Pet Shop range  

• The range lands as the UK sees interest in pet swimming & paddling pools surge with Google searches up by 382% vs last summer¹ 

• From splash-worthy floating toys to cooling beds and frozen chew toys, Aldi has everything dogs need to stay cool this summer  

• Aldi’s Collapsible Pet Pool lands in stores from 21^st June  

ALDI’S SELL-OUT AMERICAN-STYLE ICE CREAMS ARE BACK AS BRITS BRACE FOR 34C WEATHER

• Aldi’s fan-favourite Gianni’s American Style Ice Cream Tubs are available in stores now for just £1.99, with moreish flavours including Chocolate Brownie, Cookie Dough and Cheeky Monkey
• Also available are Aldi ‘s famous Gianni’s Tropico Exotic Fruit Lollies (£1.19, 3 pack)

AWARD-WINNING ALDI WINES FROM £4.99 THAT IMPRESSED THE WORLD’S TOP WINE JUDGES

ALDI LAUNCHES TONGUE-IN-CHEEK AD RIVALLING DESIGNER FRAGRANCE ADS 

BRITS GET MORE COMPLIMENTS WEARING BUDGET SCENTS THAN DESIGNER ONES, ALDI REVEALS AS IT LAUNCHES NEW FRAGRANCE AD 

Brits are ditching expensive designer fragrances in favour of affordable alternatives, according to new research by Aldi. 

Research found two thirds of Brits (67%) believe cheaper perfumes and aftershaves smell better than luxury originals, while more than half (57%) say they’ve received more compliments wearing affordable fragrances than designer scents.