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NEW RESEARCH CROWNS ALDI THE CHEAPEST SUPERMARKET AS COMPETITORS SCALE BACK PRICE MATCH PROMISES

5 March, 2025

• Shoppers can save up to£63 on their weekly shop by switching from Waitrose to Aldi
• The findings highlight Aldi’s unwavering commitment to value as rivals scale back their price match promises

Research by consumer group Which? has found that Aldi was yet again the Cheapest Supermarket for a basket of 100 essential items in February.

The total price of a weekly shop at the discount retailer came in at £182.64 – less than all other supermarkets, including Tesco (£212.54),Sainsbury’s (£225.20), and Waitrose (£245.79).

Aldi’s prices can’t be beaten, even by shoppers using a Tesco Clubcard, Sainsbury’s Nectar card or Lidl Plus. In fact, Aldi is £22.67 cheaper than Tesco Clubcard and £30.34 cheaper than Sainsbury’s Nectar prices. That’s significant savings for shoppers, week after week.

The news comes as major supermarkets, Sainsbury’s and Tesco, have announced they are dramatically scaling back their “Aldi Price Match” campaigns, raising questions about their long-term commitment to competitive pricing.

Sainsbury’s is withdrawing more than 100 products from the scheme, including everyday staples such as granulated sugar and value bread, whilst Tesco has culled around 150 products. Asda axed the initiative in January to instead focus on a Rollback price campaign.

Industry analysts suggest these moves are driven by margin pressures, highlighting the difficulty of consistently matching Aldi’s low prices[1].

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “While other supermarkets are finding it challenging to maintain their price match promises, Aldi remains dedicated to providing the lowest possible prices without compromising on quality. Our commitment to value is unwavering, and we believe that shoppers deserve consistent savings, not fleeting promotions or complex loyalty schemes.”

The new research from Which? marks 16 months that Aldi has been consistently crowned the Cheapest Supermarket by the consumer champion.

The full February results are below:

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