Digital Media Centre

NEW RESEARCH CROWNS ALDI THE CHEAPEST SUPERMARKET AS COMPETITORS SCALE BACK PRICE MATCH PROMISES

• Shoppers can save up to£63 on their weekly shop by switching from Waitrose to Aldi
• The findings highlight Aldi’s unwavering commitment to value as rivals scale back their price match promises

Research by consumer group Which? has found that Aldi was yet again the Cheapest Supermarket for a basket of 100 essential items in February.

ALDI TO SELL CBD INFUSED PILLOW TO HELP SHOPPERS SNOOZE

• Enhanced with CBD oil to help promote a sound sleep – known for its calming properties
• Available from 9th March

ALDI LAUNCHES STOUT FLAVOURED BALLYCASTLE AHEAD OF ST PATRICK’S DAY

• Shoppers can pick up the NEW flavour for just £7.99 a bottle
• Available in stores from 6^th March

ALDI UNVEILS NEW RANGE OF KIDS EASTER EGGS 

• Egg-citing new arrivals include a Curious Inventions egg, Bubble Tea egg and Mabel the Tabby Cat 

• Available in stores now 

Parents can hop to Aldi this Easter for a cracking range of kids’ chocolate eggs — all at incredibly low prices. 

ALDI UNVEILS SPRING GARDEN ESSENTIALS FROM JUST £1.99

With spring around the corner, there’s no better  time to spruce up gardens. Whether looking to grow veggies or create a relaxing garden oasis, outdoor lovers can find everything they need in the middle aisle. Aldi’s latest garden range will spring up in stores from 6^th March, with further products landing 13^th March. Garden dwellers better be quick though as with all Specialbuys, once they’re gone, they’re gone!

ALDI THROWS 105-YEAR-OLD RAVE QUEEN AN EPIC BIRTHDAY BASH

Hilda Jackson, resident of Holbrook Hall care home in Derbyshire, celebrated her 105^th birthday with a vibrant rave, complete with glowsticks, a birthday cake and a mountain of party food and decorations courtesy of Aldi.

ALDI LAUNCHES ‘WINEFLUENCER CLUB’ OFFERING FREE WINE IN EXCHANGE FOR SOCIAL MEDIA REVIEWS

ALDI JUMPS ON VIRAL BUBBLE TEA TREND WITH THE LAUNCH OF NEW EASTER EGGS

· The supermarket’s latest innovation combines Gen-Z’s beloved bubbly drink with the iconic Easter egg

· Available in stores now

This Easter, Aldi is breaking the mould by transforming the traditional chocolate egg into a playful treat with the launch of its NEW Dairyfine Bubble Tea (£7.99, 215g), available in stores now.

TRASH-CHIC – Aldi takes on London Fashion Week with new bin bag range

• Aldi bags the spotlight at London Fashion Week with its latest range of bin bag garments
• Refuse to runway – fashionistas fooled by bin bag couture designs from Ethan Leyland – designer to Bjork, Jessica Chastain and Jourdan Dunn
• Talking trash – Aldi takes swipe at expensive high-fashion industry with a new collection priced at just £1.25
• The range is made from Aldi’s recycled plastic bin bags
• In 2024 Aldi took the fight to Moschino and its celery bag, and is now taking aim at high-end fashion houses