Digital Media Centre

HAIRCARE MUST-HAVE LOVED BY VICTORIA BECKHAM RETURNS TO ALDI FOR 79% LESS THAN HIGH STREET BRAND 

• Aldi’s Satin Pillowcase returns as celebs including Victoria Beckham and Rosie Huntingdon-Whiteley swear by benefits of silky sleeping 
• Saving shoppers up to 79% compared KITSCH  

Aldi shoppers are in for a treat with the return of the supermarket’s Satin Pillowcase as beauty enthusiasts looking to achieve celebrity-level hair and skin overnight can bag this pampering must-have without breaking the bank. Priced at just £4.49 for a two pack and in stores from 23^rd June, beauty fans had better be quick as with all Specialbuys once they’re gone, they’re gone!  

ENGLISH WINE NOW MORE HIGHLY RATED THAN BOTTLES FROM SPAIN AND NEW ZEALAND – ACCORDING TO BRITS 

• New research from Aldi has found Brits now prefer our own vino over those from nations known for having some of the best winemakers in the world 

BREAKFAST OF CHAMPIONS! ALDI LAUNCHES FOOTBALL CRUMPETS AS ENGLAND GETS EUROS FEVER  

The countdown to England’s first Euro 2024 game is on and for those waking up every morning with Euros fever, Aldi is launching the perfect breakfast treat — NEW Village Bakery Football Crumpets (£1.19, 4 pack). Available in stores from 13^th June — just in time for England’s first match against Serbia.  

ALDI’S £5 UNIFORM BUNDLE RETURNS WITH BRAND NEW ADDITIONS

• Sell-out Back To School bundle is frozen at £5 for the third year in a row
• New 12-month satisfaction guarantee introduced for uniforms that last the whole year
• Families have even more choice this year with new bundle options, including cargo shorts and cardigans

As parents continue to look for ways to save on essentials, Aldi has announced the return of its sell-out school uniform bundle. And, this year, the bundle offers families even more choice without pulling on the purse strings.  

Freezing the price of its Back To School bundle and keeping the same low price for the third year in a row, Aldi’s essential bundle costs just £5. Available in stores only from 4^th July, families will need to act fast because as with all Specialbuys, once they’re gone, they’re gone.

ALDI PREDICTS SURGE IN SNACK AND BEER SALES IN LEAD UP TO ENGLAND’S FIRST EURO 2024 GAME

• Supermarket on course to sell over 4 million packs of crisps and snacks, over 1 million dips and almost 2 million pizzas ahead of England’s first game against Serbia, 16^th June, 8pm
• Over 1.9 million cans of own-label lager and 2.3 million bottles of wine are expected to fly off shelves as fans prep for viewing parties across the country

ALDI’S FAMILY CAMPING RANGE RETURNS FROM JUST £2.99

Aldi’s affordable camping gear is returning to the middle aisle to offer Brits everything they’ll need to be happy campers for less. Available in stores from 20^th June, those looking for a few nights under the stars this summer will need to hurry as with all Specialbuys once they’re gone, they’re gone.

ALDI LAUNCHES GIANT BURGER BOX FOR FATHER’S DAY — AND IT’S THREE TIMES THE SIZE OF A MCDONALD’S BIG MAC! 

• Aldi’s first-ever Ashfields Grill Big Daddy Burger Box will land in stores 13^th June — just in time for Father’s Day 
• Available for just £5.99, the whopping burger weighs 715g — that’s three times the size of a McDonald’s Big Mac¹ 

Supermarket Aldi has announced the launch of its brand-new Ashfields Grill Big Daddy Burger Box (£5.99, 715g) — the perfect gift for meat-loving dads this Father’s Day.  

ALDI SLASHES THE PRICE OF ITS BEST-SELLING WINES BY 50% – JUST IN TIME FOR FATHER’S DAY

• Dads can have their pick of the bunch with fan favourites for under £4
• Available from 10^th – 16^th June

NEW LIMITED EDITION ‘PRIME X’ DRINK LANDS IN ALDI STORES WITH $1 MILLION PRIZE UP FOR GRABS

• NEW Prime X gives shoppers the chance to ‘hunt for hydration’ to be in with a chance of winning a $1 million cash prize
• In stores now, just £1.99