Digital Media Centre

CAMBRIDGE GIRLS GAIN EGG-CITING JOB TITLE 

ALDI APPOINTS SISTER DOUBLE ACT AS ITS ‘CHIEF EASTER EGG TASTING OFFICERS’ 

• Sisters Anya and Thea O’Shea (8 & 10), who are keen Cambridge FC supporters, beat hundreds of hopefuls to land coveted position
• Dream job role will involve reviewing Aldi’s Easter eggs, with feedback informing the supermarket’s buying team for next year’s range
• Judges were charmed by the pair’s charismatic entry, in which they called themselves the ‘perfect chocolate tasting team’

11-YEAR-OLD SHEFFIELD BOY LANDS ‘ULTIMATE DREAM JOB’AS ALDI’S CHIEF EASTER EGG TASTING OFFICER

• Travis Elvin, 11, beat hundreds of hopefuls to become one of Aldi’s Easter chocolate tasters
• The role will involve reviewing Aldi’s Easter eggs, with feedback helping the supermarket’s buying team for next year’s range
• Travis, who has ambitions to be a future chocolatier, has called the role his ‘ultimate dream job’ with Dad John saying ‘if there were ever a job for Travis – this is it!’

ALDI UNVEILS EASTER AIR FRYER ROAST FOR JUST £3.55 PER PERSON

• Shoppers can bag British pork loin, potatoes, broccoli and gravy with prices starting from just 28p
• For under £15, a roast for four costs just £3.55 per head

GET ON THE ROAD WITH ALDI’S LATEST BABY EVENT PACKED WITH TRAVEL MUST-HAVES

En route to stores this April, Aldi’s latestBaby and Toddler Event has parents covered with everything from baby clothing and sleep bags to car seats and holiday essentials, perfect for trips with little ones. With products available to order online only from 9^th April and further products in-stores from the 13^th, Aldi’s Baby and Toddler event is packed with top quality products and incredible savings, parents will need to hurry though, as with all Specialbuys once they’re gone, they’re gone.

ALDI ANNOUNCES LAUNCH OF ITS BIGGEST EVER SUMMER FOODS RANGE

• Exciting range includes more than 75 brand new products with prices starting from just £1.89
• New products include Popcorn Ice Creams, Tapas range and plant-based BBQ options

ALDI’S GIN NAMED BEST IN THE WORLD

• Aldi gets Gold Outstanding at the IWSC for its £14.99 Haysmith’s Rhubarb & Ginger Gin
• The product achieved the highest score in the competition (98 points) beating Edinburgh Gin, which retails at more than double the price as well as competitors Waitrose and M&S.

MOVE OVER GIN!

ALDI PREDICTS VODKA WILL BE SPIRIT OF THE SUMMER FOLLOWING 50% SURGE IN SALES

• Supermarket launches two new flavours to meet growing demand
• Stefanoff Mango & Passionfruit and Raspberry Crush are just £13.49 each, saving shoppers 30% compared to Smirnoff

19P EASTER VEG AT ALDI

• Shoppers can save up to 81% on Aldi’s Easter Super Six deals

TIKTOKER RECREATES GREAT BRITISH FRY UP USING ALDI’S GIANT HOT CROSS BUN!

• Popular TikToker’s ultimate Easter fry-up causes social media frenzy after using Aldi’s Giant Hot Cross Bun in place of toast 
•  Supermarket’s supersized Easter treat returns on 23^rd March for a second year with new Chocolate Orange flavour

TikToker Jack Cooks has showed his 127k followers how to create the ultimate Easter breakfast – a Great British fry-up inside Aldi’s Giant Hot Cross Bun (£3.99, 600g). Bunderful!