Digital Media Centre

ALDI LAUNCHES NEW STRAWBERRY BANANA PRIME DRINK SHOPPERS ARE CALLING ‘THE BEST FLAVOUR YET’– AND IT’S JUST £1.99 

Aldi is launching the brand-new flavour of Prime Hydration Drink – Strawberry Banana – to its stores, and Prime lovers are already in love with it.  

A MEDIUM-BODIED RIOJA FOR BINGE-WATCHING A TV SHOW AND A FRUITY CHENIN BLANC AFTER A BREAKUP – BUT FORGET CHAMPAGNE AT A WEDDING AS BRITS PREFER ENGLISH SPARKLING 

A WINNING COMBO: SYRIAN CHEESEMAKERS AND BRISTOL WINEMAKER AWARDED ALDI CONTRACTS IN CHANNEL 4 SHOW

• Razan Alsous and Raghid Sandouk of Yorkshire Dama Cheese, and James Bayliss-Smith of Nania’s Vineyard, crowned joint winners of ‘Party’ episode of Aldi’s Next Big Thing
• Managing Director of Buying at Aldi UK, Julie Ashfield, broke protocol to award TWO contracts — a series first!
• A limited selection of Hello-Mi Rolls (£2.99, 230g) land on shelves today (17th April), with remainder of the order arriving later in the year
• Nania’s Wine Spritzers (£1.99 each 250ml) land on shelves today (17^th April)

CLEANFLUENCER SHARES FIVE ESSENTIAL HACKS TO GET HOMES SPARKLING– FOR LESS THAN £1

• TikTok star @cleanwithkayleigh shares her secrets to a transformative spring clean ‘power hour’  
• Excited followers have called out the radiator hack as being ‘such a game changing’  
• Aldi’s Powerforce All in 1 Cleaner is available in stores NOW for only 95p  

EXCLUSIVE BLUEY RANGE LANDS AT ALDI

Shoppers rejoice as Aldi announces the launch of a whole new range of pre-school toys, including the exclusive release of a must-have Bluey range for kids.

BAKING THE BIG TIME: PECKHAM BAKERS WIN OVER ALDI BOSSES WITH JAMAICAN FLAKE BAKE PATTIES

• Channel 4 series sees food and drink suppliers compete for a space on Aldi’s shelves
• Paul Williams (54) and son, Mike (33) beat hundreds of other hopefuls to land biggest ever order of its Flake Bake Beef patty
• Flake Bake Beef patty (99p,140g) lands on shelves today, 10^th April

ALDI LAUNCHES RANGE OF TINNIES IN TIME FOR SUMMER SIPPING

• Starting from just 99p a can, shoppers can enjoy new blends with the supermarket’s popular Stefanoff, Samuel Joe, and Cocobay spirits – available in stores nationwide now

FREE BEAUTY PRODUCTS? ALDI RECRUITS NEW MEMBERS FOR RETURN OF CULT BEAUTY CLUB 

• Beauty enthusiasts can apply to receive Lacura products in advance of them landing on shelves this summer
• Winners asked to give honest reviews on social media, with feedback helping to guide and inform Aldi beauty bosses for 2025
• Entries now open until Friday 3^rd May

IT’S ROSÉ DEGREES ROSÉ-LOVING BRITS START INDULGING IN ‘PERFECT SUMMER DRINK’ WHEN TEMPERATURE HITS 19.2C

• Aldi research reveals shoppers will be reaching for rosé on Saturday, as forecasts predict 20C for first time this year
• Supermarket expects to sell over 135,000 bottles of Rosé as Brits get ready for warm weather, the equivalent to 675 thousand glasses of wine
• But it’s not just wine Brits are stocking up on – Aldi predicts a 90% increase in sales of its Specially Selected The Ultimate Burger this weekend, as Brits fire up the grills