BRITS SET TO DEMOLISH 336 MILLION HOT CROSS BUNS THIS EASTER AND ALDI HAS THE FORMULA FOR THE PERFECT ONE
27 March, 2024
- The perfect hot cross bun should be toasted for 53 seconds and served at 12.12pm each day, according to research from Aldi – which boasts the best bun in the nation[1]
- Shoppers are experimenting with toppings such as lemon curd, brandy butter and even cheese and jam
- With the average Brit consuming at least five hot cross buns this Easter, the season will see the UK enjoy 336 million of the beloved treat
The ideal Hot Cross Bun should be toasted for 53 seconds and consumed at 12.12pm, according to research amongst shoppers*. The study, commissioned by Aldi – which had its Specially Selected Luxury Fruited Hot Cross Buns twice named the best in the nation[2] – has proved that our love for the humble bun is going nowhere, with Brits set to consume over 336 million this Easter.