Digital Media Centre

ALDI EXPERT REVEALS THE MEANING BEHIND WINE AISLE JARGON

• Wine expert explains five common terms so shoppers can feel confident in the wine aisle
• The guide lands as Aldi’s new Spring Summer wine range launches on shelves

FIREBALD! ALDI ‘REBRANDS’ AS BALDI TO HELP FANS GET READY FOR PITBULL’S BST HYDE PARK PERFORMANCE AND WORLD RECORD ATTEMPT  

• Aldi joins fans celebrating the ‘Pitbull effect’ with a one-day-only Baldi stand 

• The supermarket will set up its Baldi stand outside Hyde Park this Friday, giving out the ultimate Pitbull essentials 

• Baldi staff will be handing out free bald caps, aviator sunglasses, temporary tattoos and ready-to-drink cocktail cans to celebrate the occasion 

• The activation is in support of BST Hyde Park and Pitbull’s attempt to break the world record for the largest crowd wearing bald caps 

DIG THIS! ALDI’S SELL-OUT SANDPIT IS BACK

• The must-have Wooden Sandpit (£34.99) is set to be a hit in gardens across the nation this summer
• It’s ‘shore’ to be a favourite, featuring built-in benches and an adjustable UV50 canopy for sun-safe play

ALDI LAUNCHES ICE CREAM MACHINE BUT SHOPPERS NEED TO BE QUICK

• Aldi launches NEW Ice Cream Maker for a cool £69.99  

• Landing from 16^th July, alongside Aldi’s latest line-up of Modern Kitchen range, the machine is set to cause a frenzy 

TRANSFORM YOUR GARDEN FOR UNDER £5 WITH ALDI’S STYLISH NEW OUTDOOR LAMPS 

• Aldi’s latest garden range is set to light up summer nights with the bargain solar-powered £4.99 Outdoor Table Lamp  

• Shoppers can pocket a glowing saving

• From chic solar lighting to rechargeable lamps, this de-light-ful garden range lands in stores nationwide from 9^th July 

ALDI LAUNCHES VIRAL LE PETIT POULET ROSÉ IN A MAGNUM BOTTLE FOR JUST £11.99

• Following the success of the Le Petit Poulet wines, the new magnum-sized version is set to be a success
• Landing in stores nationwide on 6^th July – just in time for summer entertaining 

ALDI SET TO GIVE AWAY THOUSANDS OF FREE STRAWBERRIES TO CELEBRATE WIMBLEDON

• To celebrate the tournament, Aldi is giving away thousands of free strawberries at its Wimbledon store between Monday 29^th June and Friday 3^rd July
• The supermarket is also selling strawberry punnets to just 99p
• What’s more, Aldi reveals it’s gearing up for sales of five million strawberry punnets over the Wimbledon period alone

ALDI DROPS GENIUS MINI COOLING GADGET TO SAVE BRITS FROM SLEEPLESS NIGHTS

• The ultimate hack for blasting a breeze in hard-to-cool spots like home offices and bedrooms
• Available in stores from 2^nd July, but shoppers must act fast – they’re sure to fly out of the middle aisle!

ALDI’S NEW DÉCOR RANGE GIVES HOMES A COASTAL MAKEOVER WITH PRICES FROM JUST £2.99

• Shoppers can get the high-end ‘Coastal Chic’ look for a fraction of the price with Aldi’s latest home décor range

• The collection features on-trend jute rugs and woven poufs that look straight out of an interior design magazine

• With prices ‘shore’-to-please from just £2.99, the range is available in stores from 2^nd July