Digital Media Centre

WORLD’S STRONGEST WOMAN WINNER PULLS ALDI LORRY AND  TURNS WEEKLY SHOP INTO A WORKOUT 

• Three-time World’s Strongest Woman winner Rebecca Roberts shows how to turn the weekly shop into a workout as more than one in three (35%) Brits admit they don’t have time to exercise 

• Almost one in four (23%) are choosing protein and pull ups at the gym over pints as they cut back on alcohol this January 

• Rebecca reveals demands of carrying shopping closely resemble the principles used in strength competitions and is here to give the weekly shop the fitness credentials it deserves 

ALDI’S NEW VALENTINE’S RANGE FEATURES ADORABLE HEART-SHAPED CAST IRON COOKWARE

• Perfect for Valentine’s or Galentine’s Day movie nights, Aldi’s new range includes luxurious satin PJs and buttery soft throws

ALDI’S FIRST EASTER EGGS AND HOT CROSS BUNS LAND IN STORES FOR JUST 20P PER BUN 

• Aldi’s Specially Selected Luxury (£1.49) and Village Bakery (£1.19) Fruited Hot Cross Buns are now in stores, alongside Chocolate Mini Eggs from £1.15 

Aldi is hopping into the Easter spirit with the arrival of its much-anticipated Hot Cross Bun range. The first of the supermarket’s hot cross buns are now on shelves with prices starting from as little as 20p per bun.  

FIGHT THE WINTER BLUES WITH ALDI’S NEW WELLNESS LAMP 

• Aldi shines a light this winter with new wellness lamp

• Simulating natural sunlight, shoppers can battle seasonal lows by enhancing sleep and depleted energy levels  

ALDI’S POPULAR BABY EVENT RETURNS

ALDI BRINGS BACK COSY WINTER WARMERS – INCLUDING HEATED AIRERS AND A FOOT WARMER HOT WATER BOTTLE

• Range features the returning Foot Warmer Hot Water Bottle alongside wearable warmers and heated blankets
• The range also sees the return of Aldi’s sell out Heated Airers, all available in stores from 11^th January  

ALDI’S “AMAZING” HEALTH JUICE SHOTS ARE IN STORE FOR JUST 99P ALONG WITH NEW HEALTH RANGE PRODUCTS

• Aldi’s Health Juice Shots are as popular as ever as #GingerShot trend racks up over 66K TikTok videos, available in stores now
• The Health Soups also return alongside new launches including functional salads and smoothies

ALDI EXPANDS ITS POPULAR PROTEIN RANGE INCLUDING NEW VIRAL PROTEIN BALLS

• The NEW Protein Balls land in Aldi as #ProteinBalls continue to trend with 19k TikTok videos¹ and 294k Instagram tags² 

• Available in stores now, the protein balls join other high-protein launches including Gianni’s High Protein Ice Cream Tubs, Bridge Layered Protein Bars and Harvest Morn Protein Multigrain Hoops 

Quality Food Award’s ‘Retailer of the Year’ winner³, Aldi, is helping shoppers kick-start healthier habits in 2026 with the launch of its NEW Protein Balls (69p, 40g), available in stores now. 

CRANBERRY CHAOS! BRITS REVEAL THE MOST-FORGOTTEN CHRISTMAS DINNER ESSENTIALS

Cranberry sauce has been named the UK’s most commonly forgotten Christmas dinner item – followed by cream and stuffing.

New research commissioned by Aldi shows nearly a quarter (23%) of those who cook Christmas dinner have forgotten a key item before. Among those who’ve been caught out, 44% realised on Christmas morning – and 31% only noticed once cooking was already underway.